I remember seeing that video a few years back. He didn't look convinced to me. lol
I don't think HPL markets extended drain intervals. I don't think most people who buy it buy it for that purpose.
There isn't many people who actually want to change every 20k. The market for this type of product is very small.
Mobil are basically competing with Amsoil, which has a cult-like following.
Au contraire; if you read what David’s posted over the years, he specifically points out that if you’ve got the mindset that you’re blindly changing at 5k, don’t buy HPL because it will never deliver an ROI when compared to a commodity oil you can buy on any shelf. They make products that deliver for racing vehicles, fleet vehicles, fracking machines, industrial compressors, and other machinery where the cost of a breakdown dwarfs the cost of a lubricant, AND that their product will deliver extended protection on the order of 3-5x in most applications. Their fleet of 3.5 EcoBoost data shatters every misconception that almost every single EB owner on here holds; that the 3.5 EB is hard on oil and needs <5k OCIs- over the past decade, HPL has racked up over 2 BILLION miles on a fleet of 12k EcoBoost F150s on 15-20k OCIs.
This knowledge and formulation mindset is applied to their “pedestrian” engine oils, extending the benefits to anyone who wants to dabble in increased uptime, reduced overall maintenance costs, reduced failures…. The list goes on. Part of the reason I’m such a fan is that HPL has delivered some custom products for our industry that have delivered as much as a 30X increase in lubricant life.
No other lubricant manufacturer would even entertain even listening to our request- we got “this is our product, use it… or don’t”. Dave literally came to our plant, saw the application, and a week later we got a shipment of product that wasn’t even in the same ballpark- it blew away any expectations we had!
On the flipside, and probably to your point… Dave isn’t out there trying to change the minds of people who don’t see the benefits of the absolute best oil available. He’s essentially saying, “if you’re interested in improved performance, reduced maintenance costs, and are willing to rely on data to tell you when the oil is used up (in whatever application possible), give us a shot- we’ll smoke the majors who simply see you as a number in their chain.”
Of course those are my words of how I think Dave would phrase it, but since Dave is a down-to-Earth guy and I’ve worked with him personally and professionally, he may allow my artistic license here. In simple, short terms, Dave is one of us. He just happens to run a niche oil company that can go up against any commercial offering on the planet and still offer benefits significant enough to offset any initial cost differences between what you’re using now. Dave & HPL have delivered
at least five completely custom products based on my personal and professional requests; XOM, SOPUS, and every other major that I would tend to trust gave me the finger and said their commercially available product was already good enough.
I don’t know about you, but I’m not spending money with companies who think the mundane is good enough. I want to wring every cent of value out of the product while still protecting my equipment. And IMHO, that means my $$ is heading to Manteno, IL, where I can get the best dam product on the market… as determined by the data.
The only way HPL makes financial sense is if you’re seeking extended drains and/or your current oil doesn’t offer protection for your use. And from what I’ve gathered over the past 18 months working with HPL, that’s right where they want to be.