Quantifiable Numbers:
http://www.automotive.com/auto-news/02/26800/index.html
Quote:
Among 10-year-old vehicles, owners of Japanese cars report the fewest problems overall. Toyota, Honda, and Subaru lead the way with an average of 65, 89, and 90 problems per 100 vehicles reported, respectively. The average of all 10-year-old vehicles is 132 problems per 100 vehicles.
Of the domestic 10-year-old vehicles, those from Ford (including Lincoln and Mercury) remain most reliable, at about 120 problems per 100 vehicles. Ten-year-old vehicles from GM and Chrysler are nearly neck and neck with about 160 problems per 100 vehicles. Volkswagen (including Audi) owners reported about 175 problems per 100 vehicles, by far worse than any other brand.
Looking at this, with a 10 year old Toyota you will have 1/2 the problems of a 10 year old Ford or 1/3rd of the problems of a 10 year old GM on average.
Some may have more, some may have less.
That's the problem, many are still driving their 10+ year old Toyota's and Honda's because they don't have as many repairs as their domestic contemporaries.
There is no way to know how today's cars will do, the 2009's until that 10 years is up. So folks who've experienced the Ford's and GM's look at those numbers by Honda and Toyota and try it out.
That's all that Honda and Toyota need to do, to be good enoug that folks who are burned on the GM or Ford will give them a try. Odds are they'll win another customer.
It takes two things for this to happen. First, folks have to become disenchanted with their GM's and Ford's. It appears that is more probable than folks becoming disenchanted with their Honda's and Toyota's. Not saying it doesn't happen, it does. But the question is does it happen at the same rate as with the domestic car makers? It appears the answer to that question is no.
The second thing that has to happen is for Honda and Toyota to have vehicles that folks will migrate to if they've become disenchanted with their GM and Ford. Looking at Camry, Corolla, Civic and Accord sales figures, it seems that is the case.
That is NOT the case in the truck market where the Domestic 3 seem to have a more appealing product.
So all is not lost for Detroit. However, if one thinks that companies like Toyota and Nissan will not figure out how to build a truck folks want to buy, they don't remember their history when folks underestimated Japan's ability to build cars people in the US would buy.
One can try to blame the customer all they want with blame-shifting tactics such as calling them fanboy's, saying the quality is just a perception, etc. None of that adds any real sales or any real dollars to the bottom lines of the Domestic 3.