I'd use a Fram before I'd use an Ecore. I've cut plenty of Frams open, and a few ecores. I also take issue with the oft-repeated statement that you can get a better filter cheaper. The Fram is $3.67 at my local walmart for a lot of common numbers. The Purolators at Pep Boys are around $4.00. Possibly a better filter, but not cheaper. O'Reilly has the Microgard (re-badged Fram) for 3.49.
For a Ford, my choice is the Motorcraft. The FL-820s is about 4 bucks at Walmart, again not cheaper than a Fram, but an excellent filter. With GM vehicles, however, Motorcraft is not an option. We have Fram, AC-Delco (Ecore blue can of death), Purolator, Napa Proselect, etc. and the higher priced filters such as Bosch, Napa Gold, etc.
I'm not a Fram booster. If I'm changing my oil and the most readily-available filter is a Purolator, I'll use that. If the Fram is available and priced right, I'll use that and sleep soundly.