Poor business decisions have this result. This is an age old story, always with the same result.
I suggest hiring the most competent people possible, produce a competitively priced, desirable, quality product and avoid making poor business decisions.
As a long time fan of the F150, I can't see myself purchasing another. They are no better than they were 15 years ago, and the price is an inflation adjusted 50% higher. They are no longer competitively priced, nor are they more desirable. And, do you think me, a pilot, aircraft owner, big bore dirt biker, all American man, wants to see Ford promoting a flamboyant, multicolored Raptor? Not a chance. I want to see a rough and tough, mean looking truck.
They can enjoy the loss of market share those poor choices cause!
Yes:
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No:
And, let's be clear, I wouldn't pour Bud Light on my arm if it was on fire.