I've been sort of brand-loyal to GM considering I've driven an Olds, a Buick, now a Chevy, and traded my 1999 Buick in on my 2012 Chevy. Two of those were hand-me-downs, the last one I'm spending my own money on. I have had a Hyundai I've enjoyed a lot. When buying my latest GM product, other makes, especially Hyundai, were considered. I ended up with a 3rd GM vehicle since it was the most fuel-efficient car in its class, the interior made the most sense to me, I felt comfortable dealing with typical GM quirks/engineering, and it had what I needed in a car at a price I wanted to pay. It's worked out well so far...
If I'd found another car that worked for me from a different brand, I would have purchased that.