My top value pick is Motorcraft, less than a dollar over the Puro Classic will usually get you a thread end bypass and often a silicone ADBV too, pennies well spent! The only drawback to them is you'll have a hard time finding MCraft filters for some applications.
Runner up at everyday pricing would be the Puro Classic IMO and they are readily available for about anything.
However with a recent sale and AAP on line codes I've recently picked up several Fram orange cans for 2 bucks and change, I consider them a great value at that price.