For me, it is all about the type of driving I do with the vehicle; severe or not severe service. If over 80% of what my vehicle did was highway driving 30 minutes or more continuous (without stop and go traffic), I would consider 10k oil changes. But I never do that. I drive short hops, I drive on dirt roads, I idle a good bit, some light towing and about 40-50% of the time it is highway driving over 30 minutes. So for me, it is always 5k changes. That is just my reasoning for me; I don't try to convince others one way or the other.