Originally Posted By: Patman
Originally Posted By: fdcg27
I think Mobil did want a price point oil to sell against the similarly priced QSUD.
Then why didn't they just reduce the price of their regular Mobil 1, instead of spending all the time and money on coming out with this new oil? I just think there is too much confusion in the synthetic market these days, with Pennzoil having both Platinum and Ultra and with Castrol having two different versions of Edge now.
I think the average person walking down the oil aisle these days gets totally baffled when they see so many different versions of synthetic from the same manufacturer.
Patman, I can't believe you actually asked that.
Mobil 1 is marketed as a premium product, offering high margins, while Super Syn is intended to compete with lower end offerings.
Mobil apparently thought that it needed a low-end synthetic to make it harder for SOPUS to gain a solid foothold with QSUD and did not want to cheapen the carefully nutured M1 brand.
Compared to Super Syn 5W-30, M1 5W-30 meets all of the tough specs (A1/B1, A5/B5, HTO-06, GM 4718M) and is actually Dexos lisenced. Super Syn meets none of them, and has a lower VI, higher pour point and a lower flash point.
M1 remains the premium oil, and is priced accordingly.
Now, nobody here should be confused about what they're seeing in the oil aisle, but I agree with you that the average shopper is going to be a little overwhelmed.
That shopper may then spend a little more for M1, since M1 wins on brand recognition alone, and is pretty reasonably priced.
Mobil then wins in the synthetic oil retail market again.