The one area the Amsoil excels at is in dirt capacity. Since it's designed as a long drain filter, you know it's going to be a bit better in this regard than the Mobil 1 or Ultraguard, which are probably not going to hold as much dirt. If you ask AC Delco or Mobil 1 how long to leave those filters on, they will most likely tell you 3k, since they don't have 100% confidence that they'll go longer. That's not saying they won't, just that the Amsoil is a safer bet for the long haul.