From the video reviews I've seen, it appears to do exactly what Torque does for 5x the price. I haven't seen anyone demonstrate any impressive capabilities in BlueDriver. And you're spending $100, so you're more than halfway to buying a decent tool like an Autel MD802.
It doesn't do the enhanced codes (abs,tranny,hvac, etc.) that it claims to??
Going through the vehicle applications on the FAQ page, I did notice that not all brands/models/years had enhanced codes capabilities. I.E., KIA was one. Unlike the other major players, Lemur does not list a comprehensive vehicle model-code capability list. All of the other brands lag 2 to 4 model years behind for enhanced codes while the Blue Driver claims enhanced codes for many current models (sub $200 scan tools). I would investigate this.
Hoping to hear from someone that actually owns one and has put it through its paces.