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The Psychology of Oil Bottle Color in Purchases #4510006
09/07/17 01:50 PM
09/07/17 01:50 PM
Joined: Jan 2016
Posts: 122
Alabama
CrackyWainwright Offline OP
CrackyWainwright  Offline OP
Joined: Jan 2016
Posts: 122
Alabama
In another thread someone humorously mentioned that Castrol Edge EP is clearly superior to most other oils because it comes in that beautiful gold bottle. I'm a sucker for pretty packaging myself, so this caught my attention. I think -- forgive me for even joking about falling off the wagon here -- that if LUCAS OIL TREATMENT started showing up in a gold plastic bottle, I might go back to using it just like I did in my heathen, pagan, uneducated, pre-BITOG days.

Reckon how many people actually do make oil purchase decisions based on color of packaging?

Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510011
09/07/17 01:53 PM
09/07/17 01:53 PM
Joined: Jul 2013
Posts: 117
NC
lawrencerd Offline
lawrencerd  Offline
Joined: Jul 2013
Posts: 117
NC
When the new bottles for Pennzoil and QS came out I had to try some. I think to people in the know this might be more of a factor than the general population, because we know that it all will basically work fine so we are free to choose on price or a whim EG bottle or color. I fully intend to try the new Valvoline bottles when they come out too, LOL

Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510018
09/07/17 01:58 PM
09/07/17 01:58 PM
Joined: Jun 2003
Posts: 10,430
Illinois
javacontour Offline
javacontour  Offline
Joined: Jun 2003
Posts: 10,430
Illinois
Little do they know that I'm colorblind, mwahaahaaaha!


network down, IP packets delivered via UPS -BOFH
Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510025
09/07/17 02:04 PM
09/07/17 02:04 PM
Joined: Apr 2017
Posts: 515
Fort Worth TX
TheKracken Offline
TheKracken  Offline
Joined: Apr 2017
Posts: 515
Fort Worth TX
I buy Pennzoil because of the bottles. I am a sucker for yellow and black combo so I have like 15 jugs of PUP.


2011 Prius 96k miles RLI 5w20
97 Toy T100 4x4: amsoil 0w20 242k Miles
04 Toy Sienna awd: Pennzoil 0w20 281k Miles
Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510031
09/07/17 02:08 PM
09/07/17 02:08 PM
Joined: Feb 2017
Posts: 314
NC
fenixguy Offline
fenixguy  Offline
Joined: Feb 2017
Posts: 314
NC
LOL Funny thing is, I equate gold products (not actual gold) to being cheap, cheesy, low-brow marketing.

I like the black Castrol Edge bottles myself. I really liked the old PP and PUP silver and charcoal bottles. Now that they're all yellow, I guess I can't use it anymore. wink Mobil 1 bottles are okay, a little boring.

My favorite is Valvoline, with the big American flag right on the label.

Joking aside, I buy what's on Rollback at Walmart or on a deep discount somewhere else when I need to change oil. Right now I have a mix of Peak, Castrol, and Valvoline Maxlife. I wish they were all clear bottles like Quaker State used to have.


'16 Frontier SV 4x4-PP/Nissan OEM
'08 CR-V EX AWD-Valvoline Syn MaxLife/Fram TG
'01 Civic EX-Valvoline Syn MaxLife/Fram UG
'00 Civic LX-PYB/Fram UG
Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510032
09/07/17 02:10 PM
09/07/17 02:10 PM
Joined: Apr 2013
Posts: 2,330
The Northeast
mclasser Offline
mclasser  Offline
Joined: Apr 2013
Posts: 2,330
The Northeast
VTEC kicks in much harder when I use oil from silver jugs.


2018 Hyundai Elantra VE -- 4K
2013 Honda Pilot EX-L 4WD -- 56K
2002 Honda Accord EX-L -- 211K

Re: The Psychology of Oil Bottle Color in Purchases [Re: javacontour] #4510049
09/07/17 02:29 PM
09/07/17 02:29 PM
Joined: Feb 2015
Posts: 2,199
Slovenia EU
Kamele0N Offline
Kamele0N  Offline
Joined: Feb 2015
Posts: 2,199
Slovenia EU
Originally Posted By: javacontour
Little do they know that I'm colorblind, mwahaahaaaha!


Be quiet...military could be sniffing (listening) :p

Last edited by Kamele0N; 09/07/17 02:29 PM.

2011 Hyundai i30 1.4 CVVT Shell Helix Ultra 5w40
1997 Toyota Landcruiser KZJ95 3.0 TD Shell Rimula R6M 10w40
Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510113
09/07/17 03:32 PM
09/07/17 03:32 PM
Joined: Apr 2004
Posts: 7,740
New York
pbm Offline
pbm  Offline
Joined: Apr 2004
Posts: 7,740
New York
I do not like black bottles because it's impossible to see if any additives settled out in the bottom of the bottle.
I also think SOPUS made a mistake using all yellow (and all green for QS) with only the label differentiating the product....it was much easier to differentiate products when the synthetic came in different color containers than the dino...


'Journalism is Dead'
Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510115
09/07/17 03:34 PM
09/07/17 03:34 PM
Joined: Dec 2014
Posts: 1,671
'murica
Ethan1 Offline
Ethan1  Offline
Joined: Dec 2014
Posts: 1,671
'murica
Ideally you want to match the oil jug to your car's paint

Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510128
09/07/17 03:46 PM
09/07/17 03:46 PM
Joined: Jan 2007
Posts: 17,501
Clovis, CA
Merkava_4 Offline
Merkava_4  Offline
Joined: Jan 2007
Posts: 17,501
Clovis, CA
My favorite bottle used to be the Castrol GTX bottle because the viscosity grade was colored in with the plastic of the bottle. With other oil bottles, I often wonder if they put the wrong sticker on it.

Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510137
09/07/17 03:56 PM
09/07/17 03:56 PM
Joined: Mar 2008
Posts: 6,816
USA
slacktide_bitog Offline
slacktide_bitog  Offline
Joined: Mar 2008
Posts: 6,816
USA
I like clear bottles smile

Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510158
09/07/17 04:28 PM
09/07/17 04:28 PM
Joined: Jul 2017
Posts: 1,292
Douglas County, Colorado
bigj_16 Offline
bigj_16  Offline
Joined: Jul 2017
Posts: 1,292
Douglas County, Colorado
As long as it is not purple.... smile

Re: The Psychology of Oil Bottle Color in Purchases [Re: slacktide_bitog] #4510161
09/07/17 04:33 PM
09/07/17 04:33 PM
Joined: Jun 2002
Posts: 19,235
Iowegia - USA
MolaKule Offline
MolaKule  Offline
Joined: Jun 2002
Posts: 19,235
Iowegia - USA
Originally Posted By: slacktide_bitog
I like clear bottles smile



Same here!


Reading is fundamental; understanding is not a given ability.
Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510179
09/07/17 04:44 PM
09/07/17 04:44 PM
Joined: Oct 2009
Posts: 3,218
Wet side WA
JohnnyJohnson Offline
JohnnyJohnson  Offline
Joined: Oct 2009
Posts: 3,218
Wet side WA
Packaging means zero its that little $XX.XX that makes the sale it just has to be full synthetic and meet API.

Last edited by JohnnyJohnson; 09/07/17 04:46 PM.

2004 Corolla 124786
Out: VML 5w-30 TG4967 OCI 5007 Miles
In: EDGE EP 5W-30 Bosch 3311 122537 7-18-18
2006 Duramax 74277
Out: T6 5W-40 M1-303
In: T6 5W-40 XG9100 74705 4-22-18
Re: The Psychology of Oil Bottle Color in Purchases [Re: CrackyWainwright] #4510186
09/07/17 04:51 PM
09/07/17 04:51 PM
Joined: Jan 2011
Posts: 561
Anaheim, CA
zorobabel Offline
zorobabel  Offline
Joined: Jan 2011
Posts: 561
Anaheim, CA
What I care about is how easily you can determine the oil level inside the bottle. With Castrol IMV ATF black quart bottles you can't.


1997 Maxima 181k, Edge 10w30, K&N HP-1003
2004 Corolla 191k, VWB 5w20 + SSS 10w40, MGL4967
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