Funny thing is, I equate gold products (not actual gold) to being cheap, cheesy, low-brow marketing.
I like the black Castrol Edge bottles myself. I really liked the old PP and PUP silver and charcoal bottles. Now that they're all yellow, I guess I can't use it anymore.
Mobil 1 bottles are okay, a little boring.
My favorite is Valvoline, with the big American flag right on the label.
Joking aside, I buy what's on Rollback at Walmart or on a deep discount somewhere else when I need to change oil. Right now I have a mix of Peak, Castrol, and Valvoline Maxlife. I wish they were all clear bottles like Quaker State used to have.