I have been running Mobil 5w-40 since about 2005 in all my enignes. I have 4 UOA's for my Fit. 1K/1K, 3K/4K, 5K/9K, and 7.5K/16.5K (OCI/total miles). I am currently at 6500 miles on latest oil change with 20% oil life remaining. I would be happy to share the UOA reports with you, private e-mail me. My driving mix is 33% highway, 33% suburban, 33% light city. Average mpg for the Fit is 31 - 33 mpg. Straight highway cruising is 35 - 37 mpg. In Indiana where we will get a couple weeks of 0F - 15F mornings, I did not notice any cold start issues. Philip.