Seeing this video, I drove over to the Pep Boys in Rosemead, CA right now to look at several Tough Guards, as I wanted to get some milk at the Ralph's Supermarket in Temple City.
I have used this kind of filter in the past as well as various other brands.
My opinion:
This filter in the video has obviously been cut open previously. The black seam you see the oil leak from does not exist on any Fram Tough Guard I have ever seen.
Either this filter was cut open by someone and put back in the box as a prank or this is a video made to damage Fram's reputation by fraud.
Some people like Fram and some hate them; some are indifferent. Companies do compete, and fair is fair. If people have a legitimate beef with Fram that is one thing. Manufacturing false stuff is another, and this video suggests strongly, that, whatever its demerits, the Tough Guard is a good filter. After all, you can deliberately damage any filter and say that it is not up to snuff.