It's all more like the, "months of Christmas". The one thing that I'm noticing, is that Christmas is becoming more and more commercialized every year. I get that it's the biggest time of the year for most retailers. And it really reflects on their yearly bottom line.
As Joe Pesci said about the Mob, in the movie, "Casino"...... "The dollars. Always the dollars". Every year the Christmas decorations and "specials" come out earlier and earlier. Back when I was a kid, you never saw anything Christmas related until after the Thanksgiving holidays.
Many stores worked around the clock the day before "Black Friday", getting everything all set up. Today it keeps getting earlier every year. Stretching the "Christmas" shopping season as far as possible.
My local Walmart had half of the lawn and garden department cleared out. And they had it filled with decorations, trees, and other assorted Christmas crap way back in late September.
Then comes all the "after Christmas" sales that run well into the New Year. It won't be long until this becomes a constant and continuous, never ending deal.