why do they call it M1 Truck and SUV

JohnnyLock · Jul 12, 2005

Russell · Jul 12, 2005

is it a good oil?

T-Keith · Jul 12, 2005

I also found that funny. It's just like when they started calling the 10w30 "high mileage formula" and 15w50 "high performance formula". How many people with brand new cars were turned away from the 10w30? How many people used 15w50 in the winter because they thought their Honda Civic was a high performance car?

y_p_w · Jul 12, 2005

The large majority of heavy or medium duty diesel engines do call for a conventional 15w40 HDEO or a synthetic 5W-40 HDEO. The SUV part I don't get.

kenw · Jul 13, 2005

"The SUV part I don't get."

because most SUV owners think they are driving trucks......(some are, but don't ever ignore the fastest growing segment.)

Don Stevens · Jul 13, 2005

quote:

Originally posted by kenw:
"The SUV part I don't get."

I think Mobil is after the soccer moms and unknowing dads who want "only the best" for their beloved vehicle. They have heard synthetic oil is good, Mobil-1 is the most widely known brand of synthetic, and BOOM they make one specifically for SUVs. It HAS to be the best.

I give them credit for clever marketing.

Don

moribundman · Jul 13, 2005

You know I get dirty looks when I buy T&SUV for my Audi?

MolaKule · Jul 13, 2005

quote:

I'm waiting for the anti-terrorism oil next.

We're working on it!

Mr Nice · Jul 13, 2005

Marketing

Have you seen the FRAM commercial that says: Fram it, before you slam it.

It shows the car owner installing a FRAM oil & air filter before he 'slams' the hood shut. LOL

Crashbox · Jul 13, 2005

quote:

Originally posted by buster:
MARKETING BS at it's BEST. I'm waiting for the anti-terrorism oil next.

You mean there's something ELSE that 'ATF' stands for? They've been foolin' me all these years!!!

CMT · Jul 13, 2005

quote:

Originally posted by LT4 Vette:
Marketing

Have you seen the FRAM commercial that says: Fram it, before you slam it.

It shows the car owner installing a FRAM oil & air filter before he 'slams' the hood shut. LOL

Remember the Fram commercials from about ten years back or so where the parts store guy berates a customer for buying a "no-name" plain white filter (probably one of those junk Purolators or Wix, eh?) instead of the more expensive but oh-so-high quality Fram? The line at the end of the commerical was Fram: pay a little more now or a lot later. I think of that every time I hear an employee at a store helping some unsuspecting schmuck pick out an oil filter say "well, the Purolator/ValueCraft/SuperTech/etc. is a decent filter, but if you want the best, the Fram is probably going to be a higher quality unit...."

mechtech · Jul 13, 2005

If you are the average civilian, and want to buy oil for your truck or SUV at Wally World or K Mart, now you know what to buy!
They just told you!

wavinwayne · Jul 13, 2005

quote:

Originally posted by buster:
MARKETING BS at it's BEST. I'm waiting for the anti-terrorism oil next.

You know it's going to be made 100% from the oil we've been stealing from Iraq, right?

....j/k of course.

segfault · Jul 13, 2005

The manual for the 2006 BMW 3-Series recommends BMW 5w30 oil and lists only Mobil 1 5w30 and Mobil 1 5w40 as alternatives. The oil caps still say "BMW Recommends Castrol," though...

[ July 13, 2005, 08:45 PM: Message edited by: segfault ]

kenw · Jul 13, 2005

BMW will next be selling the space inside the gas fill door to the highest bidder....it will say something like "BMW recommends (insert high bidder name)"

ot, but related: Intel used to (maybe they still do) PAY the computer makers to put the "Intel Inside" stickers on the computers. When I was in the business it was 50 cents a sticker. the placement and "straightness" is highly specified by Intel.

revenue is revenue.....

Gary Allan · Jul 13, 2005

quote:

"The SUV part I don't get."

Then you probably won't get the "Hybrid" part of PZ Platinum 0w-20, either. It's specifically targeted at the hybrid market ...yet it and it's sibling PZ Plat 5w-20 are both 20 weights

btw- I think it (T&SUV) was just a way to expand the users of D1 without spilling the beans outright that the truckers are getting taken to the cleaners paying around $6/quart as opposed to $4-$5 for T&SUV.

Losiho · Jul 13, 2005

quote:

Originally posted by segfault:
The manual for the 2006 BMW 3-Series recommends BMW 5w30 oil and lists only Mobil 1 5w30 and Mobil 1 5w40 as alternatives. The oil caps still say "BMW Recommends Castrol," though...

.....because "BMW oil" is made by Castrol.

moribundman · Jul 13, 2005

quote:

I think it (T&SUV) was just a way to expand the users of D1 without spilling the beans outright that the truckers are getting taken to the cleaners paying around $6/quart as opposed to $4-$5 for T&SUV.

Try $5.99 per quart T&SUV here in the SF Bay Area.

CMT · Jul 13, 2005

quote:

Originally posted by Losiho:

quote:

Originally posted by segfault:
The manual for the 2006 BMW 3-Series recommends BMW 5w30 oil and lists only Mobil 1 5w30 and Mobil 1 5w40 as alternatives. The oil caps still say "BMW Recommends Castrol," though...

Click to expand...

.....because "BMW oil" is made by Castrol.

And of course the BMW/Williams F1 team is sponsored by Castrol, among others. All part of the same B2B deal, I imagine- put our name on your race cars, spec our oil, and we'll give you a killer deal on making your house brand/factory fill......

k1xv · Jul 13, 2005

quote:

Originally posted by moribundman:
[

Try $5.99 per quart T&SUV here in the SF Bay Area. [/QUOTE]

==========
No 5 quart containers at WalMart? Here in New England, a 5 quart jug for $19.99

why do they call it M1 Truck and SUV

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