Originally Posted by hallstevenson
Doesn't matter
who comes up with the prices, fact is
the majority of people pay those prices so why shouldn't the dealers continue doing this ?
It's a great day for those I'm sure of it - When a customer comes in and can be worked to pay just about the asking price. To say it happens often, I can't know that but it's difficult for me to think the 'average' consumer or shopper isn't a bit discerning these days. Heck toasters and coffee makers are better prices here and there than Store xyz. Shopping price is easier than ever with our phones or computers. How can anyone not know that ? It's beyond me. I guess we can say they pay what they deserve.
I recall a sales mgr at a dealership here telling me he had a customer ask him the price of a specific used car on the lot. All had big bold numbers easy to see on the windshield. He quoted him the figure just as it matched the display. The customer acted all offended and said; "I'm not paying the asking or posted price for a car, what the heck - Do you think I'm stupid ?"
Mike the sales mgr replied; "No but if your were, I'd didn't want to miss the opportunity."
I know there are dealers specializing in One Price or No Haggle but for the most part and historically, I'm a believer in the inflated posted numbers as a rule. There is wiggle room of ample hundreds and even thousands to be negotiated and "built in" that posted price with budget cars below $5000 and anything upward.
Trade in's give the dealer some wiggle room too and that allows them to beat you up on your trade value or to compliment you depending on which side of the deal they are blurring the lines.
If you buy the mop and glow paint protection, extended warranty and life time oil changes, they can sell the car below invoice and make happy bank. If you hold out for retail value on your trade, you'll be there all day playing the game. Do your home work and be flexible.
The logical side of your brain is your friend. Leave emotions at home.