I tend to avoid store brand/Accel oils. They're probably fine but established brand names are usually only a few cents more. I tend to buy a lot of one particular brand name when they are cheap so there is usually no price advantage for store brands anyway. (Used to get Unocal 76 syn-blend from Big Lots for $1.67qt, I bought several cases of Phillips 66 Trop-Arctic semi-syn for $1.79/qt from WalMart and later bought all of the Quaker State synthetic AutoZone had for $1.99/qt)
Royal Purple: I had a bad experience with Royal Purple. Could be just an isolated event but I experienced a lot of valvetrain noise with RP. To top it off, it's cost prohibitive. I honestly can't see it offering any additional protection, power, or economy consistant with the additional cost.
Citgo: Hugo Chavez is as politcally repulsive as he is ugly.