Trolling or not, I personally think "Firehawk" is a silly name. I cringe whenever I happen to see that word on the sidewalls of my FRS.
While this thread is about weird sounding obscure tire brands, I think there's a good amount strange names among established tire brands. Michelin X-Ice Xi3 is a bit a of a tongue twister. And I have no idea what Continental was thinking of with their ContiEcoProForceSportContact DWS06+Sport 02 naming scheme nonsense.
Firehawk has been used for more than just tires, so it's not that much of an oddball.