The New Fram Ultra

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Originally Posted By: Cristobal
I could not find the Ultra on the Fram Web site. Anyone know why it is not mentioned there?


Too new? ... but you'd think FRAM would have their website up to speed before the filter hit the streets.
 
Ultra
99% dirt-trapping efficiency
Up to 15,000 miles of engine protection
Dual-layered synthetic and cellulose filter media
Durable metal screen
Optimized for synthetic and conventional oils
Improved nitrile and silicone gaskets

Xtended Guard
Specially engineered filtering media arranged in two plies and reinforced with a metal screen to deliver up to 10,000 miles of engine protection.1
Traps and holds more than double the dirt of leading economy oil filter brands' average.2
97% Dirt Trapping Efficiency2
Silicone anti-drainback valve holds a reserve of oil in the filter to help protect the engine during start-ups
 
Maybe they want to see if the new filter will be popular. If it is not, they will discontinue it, so maybe this is a pilot project and they don't want to monkey yet with their web page.
 
Originally Posted By: Cristobal
Maybe they want to see if the new filter will be popular. If it is not, they will discontinue it, so maybe this is a pilot project and they don't want to monkey yet with their web page.


It seems like a step up improvement to the XG, so if the price is the same I don't see why it wouldn't be as popular or even more so than the XG was.
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Originally Posted By: LeakySeals
I like these filters, have used the XG since it came out. First I heard of the Ultra. Wish Fram would stop blundering its marketing. I'm used to "XG" meaning Xtended Guard, couldn't they change it to "UG"? would that be so hard? And what website is that (m.fram.com)? The main Fram website with the application lookup (fram.com) makes no mention of the Ultra.


the m.fram.com is the mobile website...
 
Originally Posted By: Cristobal
Maybe they want to see if the new filter will be popular. If it is not, they will discontinue it, so maybe this is a pilot project and they don't want to monkey yet with their web page.


I would think a web page much, much easier to change than the filter. Think they simply fell asleep at the wheel on this one, but then again it seems to work for SOPUS!
 
Let's be real here folks. Fram makes some god awful filters. You don't get the nickname "orange can of death" by accident. That kind of product reputation is earned. Their upper end filters, like the one the OP is posting about, may in truth be a good filter but I can't get past their standard filters HORRENDOUS quality.

To me if your bread and butter filters( cheaper ones )are of such a poor quality how can you have any faith that the company has made the premium/top of the line offerings with any different quality control and design standards? Offer poor quality and cut corners on your main flagship line and I fully expect the same elsewhere.

Purolator is a great example of how it should be done when it comes to oil filters IMO. They offer affordable standard filters( Classic )that are pretty darn good and for the same money or even less than the standard Frams. If they can do it so "could" Fram. Purolator's top end filters( PureOne and new Synthetic )are very good as well. A good filter line top to bottom. The same quality and control goes into all Purolators regardless of where they fall on the scale( standard to premium ). You know if you buy a Purolator of any model it will be a good filter. Can any of us, with a straight face and honesty, say the same about Fram? HECK NO!

So, why would I ever want to buy a Fram oil filter knowing they make some of the worst ones out there as their main line? You can't name a Fram filter that you can't then name a different brand and say this will cost the same or less and will perform better( or as good as if you truly believe their top end stuff is that good - I am skeptical ). If I want a cheap standard filter I have options that cost the same or even less that actually are a decent filter. If I want a premium filter there are options that also cost the same or less and are as good or better as well and that don't come from a company with a well earned reputation of making lousy oil filters.

Until Fram decides that quality counts over the entire product line I will not use any oil filter with the their name on it. I will use products from companies that care about all of their products. I think some of you use Fram and defend them simply because most of us put them down. Kind of a "I am going against the crowd" or "I am a filter rebel" mentality
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I'm a Purolator fan, but had a Purolator Classic with torn media after a 5000 mile OCI. Could have been a manufacturing flaw (pleats were spread too wide in the area of the tear). Every filter can have a failure now and then. I still use them.

99.99% of the population has no idea what's inside an oil filter or how to tell the difference between a well built filter and a poorly built filter. FRAM uses extensive marketing to sell their pretty orange filters. It's a classic example of "You can't judge a book filter by the cover can."

Purolator seems to have stepped up their advertising and exposure lately, so that may help them capture more market in the future.
 
Originally Posted By: ZeeOSix
Every filter can have a failure now and then.


Agreed. However, the frquency and severity varies as well. A failed media in a Purolator Classic is not the norm. You are far less likely to see that happen wiith a quality filter like Purolator than you are OCOD's.

Originally Posted By: ZeeOSix
99.99% of the population has no idea what's inside an oil filter or how to tell the difference between a well built filter and a poorly built filter.


Agree to this as well. Once upon a time though people didn't know smoking was hazardous to your health but it still was.
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Originally Posted By: NHHEMI
Agreed. However, the frquency and severity varies as well. A failed media in a Purolator Classic is not the norm. You are far less likely to see that happen wiith a quality filter like Purolator than you are OCOD's.


calling bull crud here. show me some solid evidence that proves purolator classics fail less than fram extraguards. fanboys posting here and on youtube is not solid evidence.
 
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You're absolutely right about wanting more evidence than Youtube vids with respect to failure rates. I'd want more than that, too. The fact remains, and this cannot be disputed, that filters with more desireable manufacturing methods (i.e. silicone ADBVs, metal endcaps, thread end bypass) can be had for cheaper than the basic Fram.

Some people say that Fram is junk. I don't go that far. They are, however, overpriced for what you get. You look at a place like Canadian Tire here, Frams are at the second lowest price point (the house branded Frams being the lowest point), but that's because they artificially inflate the price of what few other, superior filters they sell.

Oddly enough, though, their sister store, Partsource, sells German Mann filters for European vehicles at a significantly lower price point than the corresponding Fram. So, if you had something like the old Audi I used to have, which would you rather buy, the $6 to $8 Fram or the under $5 Mann OEM?
 
Originally Posted By: Garak
You're absolutely right about wanting more evidence than Youtube vids with respect to failure rates. I'd want more than that, too. The fact remains, and this cannot be disputed, that filters with more desireable manufacturing methods (i.e. silicone ADBVs, metal endcaps, thread end bypass) can be had for cheaper than the basic Fram.

Some people say that Fram is junk. I don't go that far. They are, however, overpriced for what you get. You look at a place like Canadian Tire here, Frams are at the second lowest price point (the house branded Frams being the lowest point), but that's because they artificially inflate the price of what few other, superior filters they sell.

Oddly enough, though, their sister store, Partsource, sells German Mann filters for European vehicles at a significantly lower price point than the corresponding Fram. So, if you had something like the old Audi I used to have, which would you rather buy, the $6 to $8 Fram or the under $5 Mann OEM?


I'll go as far and say,claim and back it up that FRAMS are garbage.I know of 3 motors,that were almost destroyed because of a FRAM oil filter basically failing because of the filter media coming upart inside the casing.This wasnt known until the filters were physically broken down.Nope you all can have the big "F" wont be installin that junk on anything I own.Those who know,dont use'em,period.
 
Originally Posted By: DragRace
I'll go as far and say,claim and back it up that FRAMS are garbage.


Well, you won't get a huge argument from me, even if I wouldn't go that far.
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As I stated, there are plenty of reasons to avoid the low end Frams, and high price coupled with mediocre construction are at the top of my list.

The bizarre thing is that their "synthetic filter," as it's marketed in Canada (as opposed to Extended Guard or whatever it is down south), an actual quality filter, is actually priced someone competitively when compared to M1, Amsoil, and K&N oil filters. It's at least $2 cheaper than all of those. However, unless Bosch, Wix, Motorcraft, and Hastings go up in price through the roof, I'm not interested.
 
Originally Posted By: DragRace
I'll go as far and say,claim and back it up that FRAMS are garbage.I know of 3 motors,that were almost destroyed because of a FRAM oil filter basically failing because of the filter media coming upart inside the casing.This wasnt known until the filters were physically broken down.Nope you all can have the big "F" wont be installin that junk on anything I own.Those who know,dont use'em,period.


this is what i'm talking about. anecdotal evidence. i know personally of 4 motors that failed on purolator classics because either the element failed or the thin metal casing ruptured. oh wait i meant 7! see how easy that was?

i want to see an independent 3rd party report on actual statistics of filters failing. otherwise it's all just fanboy forum posting. my guess is there are statistics on this, and frams fair as well as other filters in their price range.

i'm no fram fanboy, i'm just a cheap filter fanboy. the price point is a valid one if you're worried about 50 cents or whatever, but all this "fram kills motors" and "paper endcaps kill motors" (which is ridiculous if you know anything about structural engineering) stuff on these boards is just silly and probably mostly imagination or wishful thinking.
 
Originally Posted By: DragRace
I'll go as far and say,claim and back it up that FRAMS are garbage.I know of 3 motors,that were almost destroyed because of a FRAM oil filter basically failing because of the filter media coming upart inside the casing.This wasnt known until the filters were physically broken down.Nope you all can have the big "F" wont be installin that junk on anything I own.Those who know,dont use'em,period.


The ignorance surrounding Fram will never stop..

sigh...

again...

The Fram Ultra and The Fram Xtended Guard are NOT to be confused with the OCOD. They are a completely different design.

If people have no first hand knowledge they should refrain from perpetuating wise tails.

Thanks.
 
Actually I was surprised this thread made it well into the 2nd page before some wanker started spewing "I hate Fram" drivel.

Uh, we are all very aware of the anti-Fram bias here. Yet someone can't let just one Fram thread carry on peacefully. Which, by the way, had nothing to do with the so called "OCOD".

I, for one, apologize to the OP.
 
Originally Posted By: chainblu
I, for one, apologize to the OP.


And I would be interested to see the Ultra up here, and what it's pricing might be like. The Napa Platinum seems to have just shown up here, but I don't have any idea on its pricing yet.
 
Originally Posted By: LeakySeals

The ignorance surrounding Fram will never stop..

sigh...

again...

The Fram Ultra and The Fram Xtended Guard are NOT to be confused with the OCOD. They are a completely different design.

If people have no first hand knowledge they should refrain from perpetuating wise tails.

Thanks.


I will counter your comments with a simple statement( offered up respectfully and not trying to be a jerk ). IMO the ignorance that will never stop is from those who continue to use and defend Fram filters.

Nuff' said.
 
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