Since when are fuel cells green power? It's running on natural gas. Green perhaps compared to coal, but it still is polluting and spewing CO2.
Fuel cells are a solid state engine, nothing more.
And compare all the R&D costs into IC and GT over the last 100 years, and you'll see a number far higher than any fuel cell funding ever was.
Fuel cells for now are built more by PhDs than in highly efficient factories because they are still a developmental item.
Bloom sofc, and the seca coal sofcs have a ton of potential, but they are being developed in a different time, where the funds and costs to do this kind of stuff are far different and the performance required to tie in is far different. In 1886, a 3hp engine in a car was probably fine for a horseless carriage. Would anyone buy a 10kw equinox? No, so fuel cell costs to get to a fully integrated 100kw power plant to fit in a modern platform were far more $.
Ditto for the sofcs here (used a car example above just because it is easier and clearer). 100 years ago a new generator putti g out 1kW could have done a lot. These days folks buy 8KW generators for their own home, let alone a server farm or industrial site.
The barrier to entry is far higher because infrastructure requirements create it, right or wrong. So in spaces like this, it costs more from research grants through everything else.
At some point it will be cost effective and everyone will want to generate at 80% net efficiency for CHP. The issue is that tech development cycles for stuff like this are long. The free market won't mature this stuff overnight.
Right or wrong, it's a difficult effort with a different set of struggles from legacy equipment. There isn't a good analog.
And as long as utilities can just pass the cost of lower efficiency generation, and people pay it, there is indeed little impetus. When population growth spurs need for capital cost, may be different, especially as space for big integrated plants goes away and fuel costs go up.