Quaker State Challenges Competitors

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Originally Posted By: Johnny
Well, isn't this interesting. Everyone was so upset with Mobil for not responding to Valvoline and Castrol, what will they say when no one responds to this?


Personally, I APPLAUDED Mobil (and Shell, for that matter) for not dignifying the "X-wars" nonsense with a response.
 
unless they actually have wear numbers that are two to three times the competition. I agree that the x wars are stupid unless they are a complete tests that shows a product is better. I would personally like to see a gauntlet of tests that put all the leading oils to the test so us as consumers could actually choose the oil that is best for our circumstance. As of now all we have a basically false advertising. If you believe that not telling the whole truth is lying.
 
Originally Posted By: LTVibe

http://www.tradingmarkets.com/.site/news/Stock News/2232348/


Except to call attention to themselves, I'm not so sure why they have to publicly call them out.
Just grab some oil off the shelf and give it to a independent test lab and have it over with.
Once again, it calls attention to themselves.
As long as everybody falls for the "most expensive oil has got to be the best oil", the price of your oil will continue to increase.
 
Here is what Royal Purple says about the Sequence IVA test proposed by Quaker State:

What is a ‘Sequence IVA’ test and is it important?

"The Sequence IVA test is an industry bench test that is used to test oils for API licensing purposes. Some portray this as a sound methodology for predicting wear protection. We believe the ASTM D-2782 Timken Load Test is a better methodology for predicting wear because the Timken test actually measures a lubricant’s film strength (its ability withstand the effects of load, speed and temperature without breaking down and allowing metal to metal contact). Royal Purple has dramatically higher film strength versus competing lubricants. For instance, Royal Purple has nearly 6 times the film strength of Castrol Edge®."
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I wonder if Quaker State and the others would agree to a ASTM D-2782 Timken Load Test?
 
The Timken test is not as scientific, nor that applicable to engine oil as the Sequence IVA test Which is done in an actual engine. Clorox Bleach, for example, will beat all production oils in the Timken test but will fail the Sequeance IVA.
 
Quaker State already knows the results of those tests....don't you think??
 
Quote:
by spending time with statistically insignificant and misleading comparison, consumers may lose focus on such issues as cleanliness and others where there are true performance differences in engine oils.


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“These are marketing tactics,” ExxonMobil told Lube Report, referring to Quaker State’s motor oil challenge. “Besides assessments based on laboratory and bench tests, the performance and protection of Mobil 1 fully synthetic motor oil has been repeatedly recognized based on real world conditions and experiences. The world’s leading auto manufacturers use and recommend Mobil 1 synthetic motor oil more than any other motor oil brand; the world’s top motorsports teams rely on Mobil 1 technology for outstanding engine protection and performance."

“I can confirm we got the letter, and we are looking through it,” David Gannon, marketing director for passenger car engine oils at BP Lubricants USA, owner of the Castrol brand, informed Lube Report yesterday.

“We’re reviewing the matter,” James Vitak, spokesman for Valvoline parent Ashland, told Lube Report yesterday.
 
Purchase Quaker State because it's an excellent oil and cheap....not because of the marketing, or the '2x better' banter.
 
A comprehensive suite of objective tests might be a good idea, but this kind of limited testing being discussed now is not in the best interests of consumers. What we are going to end up with is oil that performs well in certain limited tests, but does not provide the best overall engine protection in real world situations.

Additives are like medicine. They all have side effects. Usually the good side effects outweigh the bad ones in a given situation (if the medicine is really needed), but some of them can be detrimental, especially if too much emphasis is placed on the narrow objective the medicine (or additive) is trying to address.

If there is any flaw in the testing suite, or the implementation of the tests, we will find that the quality of motor goes down-hill rather noticeably.
 
Originally Posted By: Mark888
Additives are like medicine. They all have side effects. Usually the good side effects outweigh the bad ones in a given situation (if the medicine is really needed), but some of them can be detrimental, especially if too much emphasis is placed on the narrow objective the medicine (or additive) is trying to address.


Well said!

Tom NJ
 
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