I know someone who used to be in the wholesale liquor business, who told me that people drink when they're happy, and drink when they're sad, but they still drink.
Taken at face value, the poll indicates that more than half of American adults still drink, which rises at higher income levels, so while it may be lower than before, it's not some sort of imminent disaster for the industry.
Trends change, tastes change, and to be successful in business also means being adaptable.
People will still want their vice fix somehow, and alcohol will always be an option, as it has been for human history.
I'd be more interested in a survey on attitudes toward smoking (and thank goodness for that), but the tobacco industry is still around, even if it must shroud its products in a veil.
Taken at face value, the poll indicates that more than half of American adults still drink, which rises at higher income levels, so while it may be lower than before, it's not some sort of imminent disaster for the industry.
Trends change, tastes change, and to be successful in business also means being adaptable.
People will still want their vice fix somehow, and alcohol will always be an option, as it has been for human history.
I'd be more interested in a survey on attitudes toward smoking (and thank goodness for that), but the tobacco industry is still around, even if it must shroud its products in a veil.