Paying full MSRP

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I work for a huge dealer and our models have as little as 300 dollar markup from invoice. People pay sticker all the time, you guys just look for deals. It's all perception.
 
Originally Posted By: dailydriver
When I recently spoke to a local (but in N.J.) Ford dealer (on the phone) about the soon to be released Focus RS and the current GT 350, he told me that his dealership has a STRICT policy on NEVER charging more than the window MSRP, even on rare, allocated, limited production cars like these.

Maybe he's lying to get me into the showroom??

If you can get GT 350 at MSRP you can easily make more than $30k resale it the day after taking delivery of the car.
 
Originally Posted By: HTSS_TR
Originally Posted By: dailydriver
When I recently spoke to a local (but in N.J.) Ford dealer (on the phone) about the soon to be released Focus RS and the current GT 350, he told me that his dealership has a STRICT policy on NEVER charging more than the window MSRP, even on rare, allocated, limited production cars like these.

Maybe he's lying to get me into the showroom??

If you can get GT 350 at MSRP you can easily make more than $30k resale it the day after taking delivery of the car.


What can I say but IF I had the coin laying around, I would take a GT 350 R AND a Focus RS, and keep them for my OWN use!
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Originally Posted By: madRiver
What happens with Porsche sales. They seems mainly be ordered cars specific to customer. Does bargaining go on or is price pretty close to MSRP?

I mean the real ones not stupid sedans or SUV's that fill their void.


The last Porsche I bought new was sold at about 16% off sticker. But that was decades ago.
 
Originally Posted By: Quattro Pete
Originally Posted By: Nate1979


The car manufacturer is duping you to pay less than MSRP when the MSRP is a made up number in the first place. It's all marketing.

Agreed.

In addition, invoice price is a sales tool as well. It is there to make you believe that it's the dealer's cost and hence stop you from negotiating below that point. In reality, due to various factory incentives, dealers often pay less for the car than the so called invoice price.

But again, all that is trumped by supply and demand.


Is this all very factual Quattro Pete? I have been wondering this myself, find it hard to believe that everyone who says, "I paid $500 over invoice" - my guess is that invoice is made up or inflated knowing consumers are getting smarter & smarter.

I have been looking at a Chevy Colorado/GMC Canyon, but hate the fact that a crew cab 4wd is 33K for both a '15 or '16 when you can get a '15 Silverado for 36K on "rebate." You would think the "invoice" would be much higher on a Silverado because it is more truck.
 
I pretty much paid the MSRP (as was listed on Mazda website) for my 06 Mazda 3. It was my first time buying a brand new car though and Honda and Toyota dealers were asking way over the MSRP. It was also the heyday season, just before the 2008 collapse and I remember my local Honda dealer in particular borrowing parking space from the local Canadian Tire store. So I think I did OK given the circumstances.
On the Dodge Caravan I paid a lot less than the listed MSRP (which included all factory discounts). This time I also think I did OK.

The thing with buying cars is that there will always be someone that did better and always someone that did far worse. Once you sign on the dotted line, it's irrelevant and, at least I, do not think or worry about it.
 
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Originally Posted By: Bud
I have been buying cars for a bit over 50 years. Don't believe I have ever talked to anyone who has admitted to not getting a fantastic deal.


I bought a '79 Honda, new, and paid over MSRP.

Not only was it a terrible deal - it was a terrible deal on a terrible car. The absolute worst piece of machinery I've ever bought in my life. If it could bend, break, crack, fall off, leak, rattle, rip, rust, short, smoke, squeak or squeal, it did.

Cars are small potatos in the overall scheme of things.
 
At very least one should never pay over Invoice since the dealer gets a 3% holdback to cover overhead.

Some huge dealers get kickers depending on monthly bogey if they meet it.

Imports also have a lot of hidden cash on the hood at times which is never disclosed to the customer, you have to pry it out of the sales guys hands. Domestics just announce the rebate which makes it a lot easier.

I suppose when the new model arrives and some people just have to have it they pay the premium at MSRP or above.

I buy at my local dealer, want better service and they know me and will go to bat for me. They have free loaners for any service, 85$ labor rate, give me parts at 10% over cost etc

on the other hand you can got to the huge dealers to perhaps save another 500$ on a 50K $ vehichle but good luck getting service!
 
When I bought my pick up last summer the dealer had a Challenger with the Hellcat engine .I told the sales man I will buy the car now for the same deal that I got for the P/U, dealer cost "they still make a ton of money" The salesman said some one will pay over list for the car. I said to my self I am not going to be that idiot.
 
Originally Posted By: Vern_in_IL
I *hate* paying full MSRP.

Just this last weekend, I was in Kohl's shopping for boxers. $38 MSRP for FIVE boxers, and you know, "second pair half price"

I was literally going to pay $57 plus tax for ten "signature" boxers that are 100% cotton!!!

Kmart has similar boxers, 7 pack for $17!! They were also a poly cotton blend!

MSRP is crazy to pay inside a big box retail store!

Cars are the same way, I didn't pay full MSRP, but I seriously needed another car, and wanted new.

Fortunately I got financing through a credit union, since I had no credit file.


I agree completely, but I'm not so sure its necessarily always a bad idea to pay the premium. The people who paid premiums for a Nissan over a GM car in say, 1980, probably don't regret the premium.
 
With Uber & Lift around, auto makers are on a slippery downhill.

It would be interesting to see how sales change and buying habits change with these ride share getting so popular.

Time will tell, the auto makers need to come up with a better differentiating product with slowing volumes (those days are gone when a troublesome vehicle preventing to get to work results in a new vehicle buy, folks could postpone that new investment for a long time with these ride shares).
 
Originally Posted By: jimbrewer

I agree completely, but I'm not so sure its necessarily always a bad idea to pay the premium. The people who paid premiums for a Nissan over a GM car in say, 1980, probably don't regret the premium.


If they ended up with Win's '79 Honda (few posts up) I'd say they regret it just as much.
 
Some people pay over MSRP as well, its all supply and demand.

With high end stuff rich people get bored quickly. They want the new Ford GT now, don't care if its $100k over MSRP, and will trade it on in 6 months when they are bored with it.

This phenomenon is why almost new Ferrari's are worth more than a new one that's ordered and a year out.
 
Originally Posted By: dailydriver
When I recently spoke to a local (but in N.J.) Ford dealer (on the phone) about the soon to be released Focus RS and the current GT 350, he told me that his dealership has a STRICT policy on NEVER charging more than the window MSRP, even on rare, allocated, limited production cars like these.

Maybe he's lying to get me into the showroom??


If you can get a GT350 for MSRP buy it and flip it for a profit.
 
Originally Posted By: CT8
The salesman said some one will pay over list for the car. I said to my self I am not going to be that idiot.


My feelings exactly. But in car sales there's a saying: There's an arse for every seat. And it's true!
 
My ex father in law liked to impress people by telling them how much OVER sticker he paid. Salesman could have asked him for any amount.
 
I suppose I could have doubled down more, but I have averaged 18-20% off the MSRP on at least the last 3 new vehicles I have bought. Wasn't even during one of those end of year close out sales or truck month sales. I just decided I needed to buy and went looking. Have pit dealers against each other a couple of times. My 2015 Silverado 2500, I bought from a dealer over 60 miles away. They beat everyone else around me.
 
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