I am cautiously excited to hear about this. Not so much as the one branded product, but how the competitive market will respond in general. Often where one goes, others eventually follow ...
Anything that can reduce the PM (particulate matter) loading in the exhaust stream is likely to enhance the longevity of the DPF and all the associated equipment, as well as perhaps reduce regen cycles (saving fuel and annoying events).
If one combined this type of lube successfully with a FBC (fuel borne catalyst, such as BetterDiesel), would that make regens very infrequent? Essentially, if the oil has the ability to reduce SA, and the FBC improves the combustion such that PM is lower, would that not be a great boon to the diesel driven fleet??? If so, THAT could be an entire new game, not just a game changer.
My disdain for modern diesels is based on not only the obscene cost, but the incessant regens and the $$$ of the equipment that support the entire DPF process. If the FBC and lower SA oils could combine to significantly reduce the overall PM loading, then the equipment could be downsized (it would not be eliminated, but it could be made smaller to save space/weight/money and yet still have a reasonable lifespan).