Originally Posted By: MrHorspwer
Anything Lincoln does at this point is too little, too late. Can Lincoln survive another 10 years while they get it right?
Look at Cadillac and their renaissance with the CTS. The 2014 CTS will mark the third generation of the car since the art and science transformation. Each successive version has been better than the last. The 2014 should truly be world-class, with materials, styling, and a powertrain lineup that can compete on the world stage.
Same thing with Hyundai and Kia. It took three generations of mid-size cars before they could really step up and compete. Each one was better than the last, but it takes a few generation before everything becomes really cohesive and can be taken seriously versus the long-established leaders.
There is not going to be a magic platform or hail-mary car that fixes Lincoln. Too much needs to change and time is not on their side. Had they been more serious when they introduced the LS about turning the brand around, maybe they'd have a solid foundation. Unfortunately, they didn't and they're now stuck in a loop of badge-engineering.
Coming from a die hard German car fan, the new CTS which I saw on Tuesday at the NY Auto Show is...WOW.
Its WOW.
I'd buy a CTS with that awesome new 420hp V6 and GM's new 7spd manual they are working on.
For years GM had no engineering in their cars, now they are competing with the Germans.