New Extended Drain Interval Mobil Oils

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GeorgeCLS

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Mobil announced today several new extended drain interval oils with performance guarantees..
Mobil Clean 5000 (5,000 mile ODI or 6 months), Mobil Clean 7500 (7,500 miles ODI or 6 months)and Mobil 1 Extended performance (15,000 mile ODI or 1 year, guaranteed)..
However, for automobiles still under manufacturer's warranty, OEM recommended drain intervals prevail....... Availability in coming weeks...
George Morrison, STLE CLS
AV Lubricants Inc. www.avlube.com
 
Wow this will shake things up a bit. 15,000 on Mobil 1, this should be interesting.

-T
 
IMO, they are pretty bold to be making such mileage claims, given that certain engines are tough on oil, engines are in various states of tune and/or repair, climate conditions, driving style, etc. etc.

Interesting.
 
Some do that now. (The 15000 miles)

Interesting they guarantee it, wonder what that means. Also interesting to see the price and what is in these oils that is different (if anything).

My Guess

the 5000 is a Regular Dino (maybe some Grp III)
the 7500 is a Blend (PAO?)
and Mobil 1 is the same with a better add pack.
 
I can see some bitog members drooling more than my Great Pyrennes dog over this announcement.
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Visions on a thicker more robust M1 that fills the gap between M1 xW30 and xW40, meet LL specs., a3,b3, 0W-30.

Look out GC and Amsoil.
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Just speculating at this point.
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It doesn't mention that these will be new oils, I took it to just mean new labeling and marketing.
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This is a very bold step on the part of Mobil 1. I'm thinking they will have enough info and weezel words in there to fight off the litigation lawyers.

If the words and guarantee are similar to Amsoil's though they are probably O.K. The engine will be required to be in "Sound" condition. And in theory this is like trying to prove which came first-"The chicken or the egg"
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By definition an engine which is "sound" will not fail. And trying to prove that the Mobil 1 caused the "Un-soundness" will be impossible...As Amsoil has proven.
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Originally posted by blupupher:
[QB] Some do that now. (The 15000 miles)

Interesting they guarantee it, wonder what that means.

When I took Business Law, Guarantee has no legal basis here. Warranty is what gives you certain legal rights.

Obviously, EM would be putting their reputation at risk if these product didn't do the job. That would be a far greater risk to them, so I would have no doubt that they are certain that these products will work as described.
Click to expand...
 
with the new extended drain interval mobil oils, does this mean they are labeling how far to go with these oils or are they reformulating to meet these new guarantees? In either case, how much of a price increase can we expect?
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Back around 15 years ago, Mobil were showing the "proven reserce" of their oils by driving back and forth from Sydney to Perth.

Their Advertisements stated that their dino had "proven reserve" for 20,000km, and M1 was good for 40,000km (or 1 year).

They pulled the adds for whatever reason.

However, when you are talking to their techs these days about OCI and M1, once they realise that an engine is out of warranty, they recommend annual oil changes, whetehr you do 5,000km or 30,000km.

6 months and 12 months should be OK for most engines.

It's a good move I think, even if it is just a rebadge.
 
I don't quite understand this. Their oils already meet the most stringent long drain requirments, more specifically the 0w-40. TBN is very high also. Could be just marketing. Time will tell I guess. However, I would not want to be working with Amsoil right now knowing Mobil is about to market a 15,000 mile oil. Talk about market dominance.

I called their tech support this morning like I said I would. It was a women who answered. She said to check back and keep reading the website. She had no information on this but said she did hear something about it.

Thanks George for the update. Any idea if this is a different formulation?
 
Regarding formulations for the new Mobil extended drain interval oils. Yes, the new oils are completely new formulations with significantly increased additization to enable the ODI extensions. This is not marketing hype.
In the case of the Mobil 1 15,000 mile oil, it is closer to Mobil 1R formulation, utilizing the new base oil component formulation along with significantly increased detergency and anti-wear.
These are definitely *NOT* re-badged current products..
Obviously we will be posting VOA's for the products as we get them in..
The only caveats with respect to the ODI's and "guarantee" are the usual "severe use, etc.." and New vehicles under warranty, must do mfg. recommended ODI's. For the everyday driver, these are for real performance parameters backed by Mobil Oil.. And yes, quite a stand to take but it is wonderful to see a major oil company take such a position; i.e. we guarantee our oil will provide optimum lubrication for X miles... In this day/age, quite something...
George Morrison, STLE CLS
AV Lubricants Inc.
Columbus, Ohio
 
All I can say is WOW. Mobil has every corner covered.

1. Racing oil
2. European Oil
3. Truck/Deisel Oil
4. API Synthetic Oil (which is great)
4. Now Extended Performance Oil. (Z06 Factory fill? )
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I don't hide the fact that I've always liked Mobil 1 and this is a reason why. They have constantly given the consumer more bang for their buck then any other oil on the shelf generally speaking. What other PAO/Ester oil could you buy for under $5qt that has a TBN of 12? You have to give them credit. 2005 might be the year of "Mobil 1".

BTW, I was told over a year ago by someone at Mobil who was "in the know"
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that Mobil 1 would be making their 30wt oils A3 rated. Think this is what he meant?
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...I also think 15,000 miles is a Nice, realistic interval to choose from. We BITOG people have been saying that for years.
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[ January 10, 2005, 07:34 PM: Message edited by: buster ]
 
quote:
Originally posted by GeorgeCLS:
Regarding formulations for the new Mobil extended drain interval oils. Yes, the new oils are completely new formulations with significantly increased additization to enable the ODI extensions. This is not marketing hype.
In the case of the Mobil 1 15,000 mile oil, it is closer to Mobil 1R formulation, utilizing the new base oil component formulation along with significantly increased detergency and anti-wear.
These are definitely *NOT* re-badged current products..
Obviously we will be posting VOA's for the products as we get them in..
The only caveats with respect to the ODI's and "guarantee" are the usual "severe use, etc.." and New vehicles under warranty, must do mfg. recommended ODI's. For the everyday driver, these are for real performance parameters backed by Mobil Oil.. And yes, quite a stand to take but it is wonderful to see a major oil company take such a position; i.e. we guarantee our oil will provide optimum lubrication for X miles... In this day/age, quite something...
George Morrison, STLE CLS
AV Lubricants Inc.
Columbus, Ohio
Click to expand...
Wow! You have got the Elves scared to death...they are scurrying around like I have never seen them before...in fact, this is the first time I have ever seen them "lose it." I am anxious to see how this turns out!
grin.gif


PS What color is the new formulation and what does it smell like? I'll put in my guesses: it is the color of a warm Virginia autumn and smells like maple syrup. Do I win? Do I get a Buckeye on my helmet? (I have one of those concussion-prevention helmets but you guys probably figure I waited too long to get one, huh?)

[ January 10, 2005, 08:25 PM: Message edited by: pscholte ]
 
quote:
Originally posted by Motorbike:
I have to wonder what Castrol will do to counter these new Mobil oils ......

Maybe start making synthetics again ?
grin.gif

Click to expand...
Mb,

Now that was COLD!
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quote:
Originally posted by GeorgeCLS:

Regarding formulations for the new Mobil extended drain interval oils. Yes, the new oils are completely new formulations with significantly increased additization to enable the ODI extensions. This is not marketing hype. ....
Click to expand...
As I'm sure you know ExxonMobil as a primary manufacturer of additives and a variety of synthetics base and blend stocks has extensively tested a number of extended drain formulae over the years with excellent results.

The problem has always been finding a market and a price point where it's both profitable and competitive.

Do have a sense of what the retail pricing structure for the premium Mobil 1 line will look like?
 
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