Originally Posted by dave1251
Originally Posted by y_p_w
Chevron Supreme is still under $13 for 5 quarts. It's like they don't care if they break even selling it, plus there's almost no marketing.
There is still quite a bit of margin at that price. At .99 a quart there still will be a bit of profit.
Funny, I remember using Chevron Supreme for years in the 1990's at $0.79 a quart from Target. Back then they were separate from Havoline/Texaco and did zero advertising as well but it was solid oil for the 3k oil changes done back then.