Depending on where you are in Wisconsin. I've bought my last two mattresses from Verlo Mattress Factory (which I think are hq'd in Milwaukee). Anyway you just go down to the store and talk to them and they'll customize everything. I wanted firmness, but couldn't see paying extra for a pillow top-- who cares what it looks like? Cheap ticking with a nice mattress underneath and saved quite a few bucks. That was fourteen years ago, and I'm more than overdue for a replacement. This was long before Casper and the other mattresses in a box vendors now on the web, so I'll examine the options. The local Verlo factory is about twenty miles from me and on a side street and I haven't even driven by in years, so it might be gone, but if it's not I'll check with them again. At least when I bought, they only sold two sided mattresses and would give you a pep talk about mattress flipping but I'm old and live alone, so that's getting to be hard with a king sized mattress. Regular flipping and it might still might be as good as noon.