Anybody want to guess how they arrived at the 75,000 mile number on the label?
I found out today how Maxlife picked 75,000 miles
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I'll play.
That was the mileage that regular oils began causing problems?
That was the number of miles on an average car that was out of warranty and they thought they could get a sizeable market share?
At 75,000 miles, vehicles began losing power and performance?
That was the mileage that regular oils began causing problems?
That was the number of miles on an average car that was out of warranty and they thought they could get a sizeable market share?
At 75,000 miles, vehicles began losing power and performance?
When more owners start to do their own oil changes?
Marketing probably did a survey and found the average car had 75k on it. So marketing a 75k oil gives it the biggest potential market base. Specialty oil are in fashion, they have one for everyone these day, 4x4, suv, truck, high milage etc etc.
Because it sounds good.
75,000 miles = dried out seals and sludge.
Not a chance, 75,000 miles these days is nothing. They want to sell oil to compete with castrols hm, so they say for engines with more than 75,000 miles to get people with 75,000 miles to buy it. I believe castrols hm just says that it will stop leaks and noise and not all older cars have that problem.
average age of vehicle old enough not to specify SM oils?
Ah, but Maxlife IS SM/GF-4, so that would not matter.
Because 75,000 miles is when engines develop metal shavings.
Wild guess here: Valvoline started HM in Europe and picked 100,000 kilometers as a nice round number. When they translated it to miles, 62,000 miles just did not sound right, so they upped it to 75,000 as a more impressive number while not getting way too far from 100,000 kilometers.
The 75,000 miles is pure marketing hype, but the oil is pure quality.
The 75,000 miles is pure marketing hype, but the oil is pure quality.
It's about the mileage that most vehicles are out of their factory warrante.
It's just the other way around. Castrol as well as everyone else came out with their HM oils to compete with Valvoline.
Valvoline was the first to come out with a HM oil. Here is the order of the top 4 introducing HM oils.
Valvoline
Quaker State
Pennzoil
Castrol
I don't know why they picked 75K but I do know who designed this oil. Her name is Fran Lockwood, VP of Technology for Valvoline. Here is a little history on her. She use to be VP of Technology for the old Pennzoil Products Company and she was in charge of the research lab in the Woodlands Texas. She is the one who designed the old Pennzoil Performax Synthetic oil. When Valvoline hired her, they got one of the best. She is one sharp cookie.
Oh man. . . the thought of a hot babe in a lab coat with a degree in chemistry makes me feel weak in the knees.
close......almost!!
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