Essomarine spokesman, author of kids books.
From wiki:
Geisel gained a significant public profile through a program for motor boat lubricants produced by Standard Oil under the brand name Essomarine. He later recounted that Harry Bruno, Ted Cook, and Verne Carrier worked with him for exhibits at the National Motor Boat Show called the Seuss Navy. In 1934 Geisel produced a 30 page booklet Secrets of the Deep which was available by mail after June. At the January boat show for 1935, visitors filled out order cards to receive Secrets. Geisel drew up a Certificate of Commission for visitors in 1936. A mock ship deck called SS Essomarine provided the scene where photos of "Admirals" were taken. That summer Geisel released a second volume of Secrets. For the 1937 show he sculpted Marine Muggs and designed a flag for the Seuss Navy. The following year featured "Little Dramas of the Deep", a six-act play with ten characters. According to Geisel’s sister, "He plans the whole show with scenery and action and then, standing in a realistic bridge, reels off a speech which combines advertising with humor." For 1939 exhibitors made available the Nuzzlepuss ashtray and illustrated tide-table calendars. On 11 January 1940, at the Waldorf-Astoria Hotel, a Seuss Navy Luncheon was held. At that year’s boat show Geisel provided the Navigamarama exhibit and the Sea Lawyers Gazette. The final contribution to the Essomarine project, in 1941, was the mermaid Essie Neptune and her pet whale. The exhibit offered photos for a Happy Cruising passport.
From wiki:
Geisel gained a significant public profile through a program for motor boat lubricants produced by Standard Oil under the brand name Essomarine. He later recounted that Harry Bruno, Ted Cook, and Verne Carrier worked with him for exhibits at the National Motor Boat Show called the Seuss Navy. In 1934 Geisel produced a 30 page booklet Secrets of the Deep which was available by mail after June. At the January boat show for 1935, visitors filled out order cards to receive Secrets. Geisel drew up a Certificate of Commission for visitors in 1936. A mock ship deck called SS Essomarine provided the scene where photos of "Admirals" were taken. That summer Geisel released a second volume of Secrets. For the 1937 show he sculpted Marine Muggs and designed a flag for the Seuss Navy. The following year featured "Little Dramas of the Deep", a six-act play with ten characters. According to Geisel’s sister, "He plans the whole show with scenery and action and then, standing in a realistic bridge, reels off a speech which combines advertising with humor." For 1939 exhibitors made available the Nuzzlepuss ashtray and illustrated tide-table calendars. On 11 January 1940, at the Waldorf-Astoria Hotel, a Seuss Navy Luncheon was held. At that year’s boat show Geisel provided the Navigamarama exhibit and the Sea Lawyers Gazette. The final contribution to the Essomarine project, in 1941, was the mermaid Essie Neptune and her pet whale. The exhibit offered photos for a Happy Cruising passport.
