Originally Posted By: badtlc
Your disdain for Mazda is apparent. I'm not sure if they hired your wife away from you or what but whatever they did, it obviously left a dent on you.
Now you're just making stuff up. Did you not read the parts where I said I liked Mazda (twice), that I admire them, and that I'd consider buying one? Nothing says disdain like giving a company $25,000 of your hard-earned money! I love it when I'm surprised in the rental lot with a 3 instead of a Corolla or Focus or something.
Originally Posted By: badtlc
Mazda didn't claim to be special.
Correct. Some of you guys are though.
Originally Posted By: badtlc
All this was, was a simple outline of the extent of the skyactiv corporate change... What it doesn't cover is how the skyactiv philosophy changed their manufacturing ways...That isn't how Mazda works... Part of the skyactiv change was designing everything with the production in mind... ...It is a much more forward thinking/engineering. It gets much more detailed than that when you get into the finer assembly details...The other guys do some engineering around manufacturing as that can't be avoided but they tend to design the car first, then engineer manufacturing which is the opposite of where mazda's skyactiv took them....
Sure. I'd like to introduce you to someone...
Originally Posted By: badtlc
Nobody is saying Mazda is better than anyone else but they are different. You should at least be capable of acknowledging that.
Every company is different from every other company, but I think you are greatly overestimating the differences here and are mistaken that Mazda's differences make them truly unique somehow. Their cars aren't really much different from say Honda's when you get down to it.
Originally Posted By: KrisZ
... but their Skyactiv thing is just a marketing name given to represent a change, just like Ecoboost, Earthdreams etc.
IMO, but the Skyactiv name must be one of the poorest out there. Perhaps in Japanese it is more meaningful, but the English translation is simply silly. The only saving grace is that Mazda's implementation of it is extremely good.
I can't stand "Ecoboost" - every manufacturer makes turbo engines, many for far longer than Ford. Saab used to brand their turbo engines as "Ecopower", so Ford's moniker isn't even original. Saab just kept it hidden under the hood, on the engine cover instead of as a shiny emblem on the back of the car.
Honda's "Earth Dreams" has got to be the worst branding out there. I don't even know what that's supposed to mean, just like Skyactive. Both came straight from the marketing departments.
jeff