Originally Posted By: addyguy
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Say all the bad things you want about 1970's cars....they were bland, ugly, underpowered, badge-engineered, but they SOLD. Even IF someone had a horrible experience with a Vega or a Chevette, chances were good he would upgrade to a larger, more expensive GM car. Many people never went outside GM for their cars, working their way from Chevy's to Caddy's.
I'd love to hear somebody say I'm wrong on this.......
Actually, cars like the Vega and Chevette helped the rise of Japanese cars. When the Vega was introduced, Honda had two cars for the US. Air cooled 600cc 2 cylinder Kei cars (really only one, the N600 and Z600 were mechanically similar) Honda wasn't a
car company. It was that company that built little motorcycles that you "met the nicest people on" (and that 750 Four that went like a BSA Rocket 3 but didn't break down after one ride and didn't piddle all over your garage floor)
By the late '70s, if you wanted a Civic, you paid every bit of the sticker price plus dealer mark-up. You want an Accord? Get on the 5 month waiting list.
From nothing to selling every car you can make in less than a decade. That's plenty of the GM "faithful" jumping ship. That's success.
GM's distaste for and unwillingness to do well in small cars was a failure. The bad thing was that they had Opel and Isuzu in house. They had the potential to build a truly great small world car.
Ford was just as bad. Ford had a small import fighter. It was imported, but the Fiesta was certainly a better looking car than the first Tercel and Datsun F10 and may have been a better driver than the Civic. They didn't import many and then goofed up the European Escort for North America. Ford had Mazda which did something neither GM nor Mercedes Benz could do. Build a production Wankel Rotary. GM tried. They failed. They also had Ford Australia, West Germany, and UK. They could have built a small car. We got the Pinto.
Chrysler didn't even try to build their own small car in house until the Neon. Stuff a Volkswagen 1.7 into a French Simca Horizon (later the 2.2) or rebadge a Mitsubishi. That's their small cars.
AMC hacked off the trunk of a Hornet to make their small car entry and then got into bed with Renault.