Originally Posted By: opus1
Originally Posted By: bretfraz
Originally Posted By: ViragoBry
One major change they need to make is to get a CEO in there that has a passion for the business. Wagoner, IMO, is passionate about his paycheck.
Lutz is closer to the type of person that needs to be in charge, but he needs a closer connection to the U.S. consumer. He's passionate about the automotive industry, but I don't think he's in touch with what consumers want RIGHT NOW.
The last thing an industry should do is listen to their fickle, feckless customers in a time like this. These companies need solid leaders with strong vision and a passion for the product.
If industry followed your advice, Steve Jobs would have never launched the iPod or the iPhone. Everyone said a computer company has no business selling music devices or cell phones, but Apple did it anyway, did it their way instead of listening to what consumers wanted RIGHT NOW, and look how successful they've been.
As for Lutz, first off he's 70 yrs old, too old to run a corporation for long. Also, he doesn't listen to what consumer want either. In fact, he wrote a book a few years ago where he stated the customer ISN'T always right. You really need to learn about someone if you're going to use them as an example.
Not to mention that it's been the consumer that demanded SUV's and Hummers all these years, then whined that Detroit didn't have any fuels-sippers on the line when gas shot up....
Reread what Bret said. The CEO's job isn't to follow the herd. His job is to position the company for future success, The auto CEOs have failed at that, largely because they responded to immediate demand rather than positioning their companies for long term success.
Of the 3, only the Ford CEO has shown some competence.