I like the company and their product very much. I checked GETG 2 years ago. I thought the oil had potential being so eco friendly while not really compromising in any regard. But I would not buy the stock because I didn't think their management would be able to successfully gain market share. The problem is the type of consumer that would pay a premium for their products are the kind of people who usually can't check their own oil much less change it themselves. Their other products would be even less popular with this crowd.
It would have made a great company is it was apart of a network of green service stations that could charge $90 to lube your Prius. Pick locations in California, Connecticut, Mass, D.C.