Future of Quaker State?

[The Critic]

Just noticed that Quaker State does not offer a 0W-16 in their line-up. If you consider how popular this grade has become over the last 6-7 years, this is a very unusual omission.

It makes you wonder if SOPUS is no longer invested into this brand if they are not allowing the brand to have a market competitive line-up.

 

[facility1]

probably trying to steer this viscosity over to the Pennzoil line or maybe they have just decided not to have it until the new SQ,GF-7 release time line,,though good point to watch.

 

[Triple_Se7en]

probably trying to steer this viscosity over to the Pennzoil line or maybe they have just decided not to have it until the new SQ,GF-7 release time line,,though good point to watch.

..... or perhaps QS cannot meet 0w16 specs yet.
I recall it taking Warren Highline additional time for it to introduce Supertech 0w16 into its lineup.

 

[wemay]

They make it. Just not sold in the US from what I could find.

 

[Patman]

..... or perhaps QS cannot meet 0w16 specs yet.
I recall it taking Warren Highline additional time for it to introduce Supertech 0w16 into its lineup.

It would not be difficult at all for any company that has a 0w20 to slightly tweak it to be a 0w16. They are practically the same viscosity to begin with.

 

[Chris142]

QS is not a big seller in my area. The few times I bought it some one stopped me on my way to the register and said I was buying caker state and that it would make sludge and ruin my engine.

Old wives tales never die.

 

[Propflux01]

QS is not a big seller in my area. The few times I bought it some one stopped me on my way to the register and said I was buying caker state and that it would make sludge and ruin my engine.

Old wives tales never die.

Shoulda referred them to the BITOG site!

 

[HyundaiAbuser]

Could it be the cars that require 0w16 haven't made it to Quaker State's primary consumers yet?

 

[JavierH19]

They want that grade to be priced at pennzoil platinum prices instead of quaker state prices at least for the time being thus why there's only PP 0w-16 in the sopus lineup. I'd expect it to come much later. No reason to undercut your higher brand this early on. Even though oil is a race to the bottom business they won't do so willingly.

 

[OVERKILL]

..... or perhaps QS cannot meet 0w16 specs yet.
I recall it taking Warren Highline additional time for it to introduce Supertech 0w16 into its lineup.

They could just relabel the Pennzoil one... It's the same company.

 

[Triple_Se7en]

It would not be difficult at all for any company that has a 0w20 to slightly tweak it to be a 0w16. They are practically the same viscosity to begin with.

Having a new viscosity manufacturers recommend and fail to deliver-on, is not good business. There's another reason why Supertech and QS got into a delay with the 16s. Maybe the US Oil Governors only convene x-amount of times per year to approve new stuff?...... I dunno.

Also, meeting spec for the 16 in other regions on earth and not in the USA is common. That reason could be nothing more than not having another facilities to produce the 16 in higher volumes for the USA.

 

[ATex7239]

Also every brand which does have an 0W16 offer seems to only have one. While having many offers for other viscosities. No HM, EP, and such offers.

ROI/market probably just isn’t there for them if I had to guess.

 

[Triple_Se7en]

They could just relabel the Pennzoil one... It's the same company.

..... or offer the 0w16 inside the value-priced Pennzoil Black Label Synthetic lineup instead.

 

[OVERKILL]

..... or offer the 0w16 inside the value-priced Pennzoil Black Label Synthetic lineup instead.

Sure, they could relabel it 5x if they wanted. The product exists, doesn't matter what they slap on the bottle. I assume there's a reason that probably boils down to sales or, as the OP noted, the future of the QS brand, that's behind why there is no QS version at this time. It's not a technical limitation, that's for sure.

 

[Patman]

Having a new viscosity manufacturers recommend and fail to deliver-on, is not good business.

Considering the fact that QS and Pennzoil are owned by Shell, it really isn’t bad business here. At the end of the day Shell still has a 0w16 for sale under the Pennzoil name. It really won’t make a difference to their revenue if they offer a 0w16 from Pennzoil and a 0w16 from QS.

 

[ATex7239]

For what is it worth PP 0W16 does fall into the annual PZ $25 rebate. With the rebate it beats QS’s everyday price by a long shot. I’ve bought gobs of it for our previous Toyota and it did very well. Even when severely fuel diluted.

 

[wavinwayne]

QS is not a big seller in my area. The few times I bought it some one stopped me on my way to the register and said I was buying caker state and that it would make sludge and ruin my engine.

Old wives tales never die.

The few old timers that are left around here say the same about Pennzoil.

 

[The Critic]

Considering the fact that QS and Pennzoil are owned by Shell, it really isn’t bad business here. At the end of the day Shell still has a 0w16 for sale under the Pennzoil name. It really won’t make a difference to their revenue if they offer a 0w16 from Pennzoil and a 0w16 from QS.

It kinda is, if your dealer is on the "QS Oil Program" with QS Oil Change Stickers and you do not have a 0W16 to use on vehicles that require it.

 

[addyguy]

QS still sells really well in Canada. I just assumed bc 0W-16 isn’t a big mover they didn’t bother to label and package a QS version; the PZ one covers the market need.

 

[Patman]

QS still sells really well in Canada. I just assumed bc 0W-16 isn’t a big mover they didn’t bother to label and package a QS version; the PZ one covers the market need.

I’m still puzzled as to why QS doesn’t sell Ultimate Protection up here though