From The Inquirer: Castrol to harrass drivers

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GEWB

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This short from The Inquirer ( http://www.theinquirer.net/inquirer/news/1534149/castrol-harrass-drivers )

Teaser:

MOTOR OIL COMPANY and BP subsidiary Castrol is about to start drive-by-badgering drivers about what kind of lubricant they should be using in their cars.

Thanks to some blue-sky, 'lets run it up the flagpole and see who salutes', 'push-the-envelope' thinking from ad agency Ogilvy Advertising, the firm will position cameras and blinking billboards by the side of the road and use them to flash oil suggestions at car drivers. The 'service' is so far only on trial and that will run for two weeks - or until some distracted driver loses control and smashes into one of the signs in question.

Thanks to a privacy-tickling arrangement with the DVLA, Castrol apparently is in a position to search for vehicle details based on licence plates, specifically the make and model of car, and use that to put up a display that tells drivers to change their oil to the most applicable formula.

Regards,
GEWB
 
Originally Posted By: Drew99GT
Reason 1,236 I won't use Castrol.


+anumbersolargeitwouldbreaktheinternet
 
Quote:
Thanks to a privacy-tickling arrangement with the DVLA,

Hmmmm. $$$ involved, I wonder??
54.gif
 
Hey, why not. It's all a show ...3 ring circus ...dark comedy ..Greek tragedy.

It just gets more strange as we go forward

Beetlejuice.jpg


It's show time!
 
If I were Castrol, i'd focus on the benefits and facts of Castrol GTX, Syntec & Edge. Not some fluff advertising. Either way, Castrol GTX on this forum is a solid performer and I don't think it will change people's perception on how it performs as they already used it. The individuals who have not yet used it are the ones that may be put off by this advertising.


Whomever is in charge of marketing needs to get the boot.
 
When I buy gas there's always some sticker on the pump either nagging me that one in six cars is low on oil or that my tires are probably low.

Could you imagine if they hacked the TPMS transmitters and the gas pumps told you they were definately low??
 
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