Ford Ranger and Bronco

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Originally Posted By: Toaster_Jer
As much as I liked the Ranger, I believe it will only be produced for Australia at this time for the foreseeable future.


I believe Ranger is sold in something like 180 other countries...pretty much everywhere except for North America and Canada. Just like Toyota HiLux and Volkswagon Amarok.
 
The Ranger is the top selling ute in NZ, finally knocking the Hi Lux out. The identical but ugly BT50 is not such a good seller.
 
Bottom line, the majority of pickup truck buyers today want a vehicle larger than the old Ranger (and they mostly want it decked out with the biggest engine and all of the modern luxuries).

If Ford redesigned the Ranger to build it bigger than it used to be, there wouldn't be a lot of difference between that and the F150. If they did build it they would be competing with the mid size Japanese trucks, who would be difficult to beat.

Corporations that use tradesman to service their clients now stick with the Ford Transit Connect van for basic and inexpensive vehickles to get their workers and tools to the jobsites.
 
Originally Posted By: daves87rs
On the way...as soon as the Focus moves to Mexico (2018) they will be built in the Wayne, MI plant......


That's a shame.
 
Big is where it's at for those gluttonous Yanks. Hugely profitable for 'domestic' manufacturers, too.
No sense cannibalizing their product lineup with low margin hardware cluttering up the sales floor.

Neither the Ranger nor Bronco nameplate do much to make my heart flutter or open the checkbook.
Except OJ's and the early 'Oly'-style iron.
 
I know very few people who actually prefer the F150 for work. The strong majority want the ranger for the better gas mileage, and it still gets the job done. Anyone who tows, or hauls get the 3/4 ton or bigger. Yet the average person gets the 150 to tow their tiny boat and haul kids to school. God bless america. RIP ranger and all true SUV's.
 
Sure, if the Ranger actually got better gas mileage than an F150.

Hate to say it, but everyone I knew who had the 3.0 or 4.0 in the Ranger was getting the same gas mileage I got in my F150 of the same era. To get better gas mileage meant getting the 4 cylinder, which many did, but most who had to tow the boat, etc... did not. Can't count how many times I heard if it gets the gas mileage of an F150, might as well have the rest of it too...

The size being smaller was nice. Fuel mileage wasn't a strong suit in the V6 flavors. They were very popular around here with the last plant churning them out located in St. Paul...
 
I have a 4.0 Ranger. Yes the mileage is about the same as an F150, and I don't really care. Of course I want the mileage to be better, but even as it is, I'd rather have a Ranger than an F150. An F150 is too ridiculously huge for my purposes and wouldn't even fit in my garage. The Ranger is big enough to haul everything I need it to while still being small and nimble enough to park in tight areas and drive through crowded cities.
 
All good. Me personally would like if a Ranger sized truck were availible from Ford. Just pointing out that historically, calling them more fuel efficient was a bit of a stretch - unless equipped properly.

And I agree - there are times I wish my F150 were just a bit smaller - like my '97 and '99 F150s were.
 
I've owned small and large pickup trucks, and at this time I won't go back to a small truck. My previous Colorado actually got pretty decent mileage, but it was a 4 cylinder. The Silverado has more capability and gets similar gas mileage as a Ranger with the V-6. I got 19-22 mpg on a trip I just came back from. There's just not enough difference in gas mileage to justify a small truck. Another reason I like the fullsize is that I couldn't see around the sides of my boat with the Colorado. With the fullsize I can and it tows better (has bigger brakes, engine, is longer, wider, etc.)
 
I think it's more an excuse to move the Focus plant to Mexico. Once the Ranger/Bronco sales don't pan out (which will happen eventually, since oil won't be cheap forever) the plant will close. But at least the UAW members will get full pay till last day.
 
Originally Posted By: Silverado12
I've owned small and large pickup trucks, and at this time I won't go back to a small truck. My previous Colorado actually got pretty decent mileage, but it was a 4 cylinder. The Silverado has more capability and gets similar gas mileage as a Ranger with the V-6. I got 19-22 mpg on a trip I just came back from. There's just not enough difference in gas mileage to justify a small truck. Another reason I like the fullsize is that I couldn't see around the sides of my boat with the Colorado. With the fullsize I can and it tows better (has bigger brakes, engine, is longer, wider, etc.)


This always comes up in every small truck thread. Not everyone needs or wants the additional size and capacity of a full size (and depending on configuration, weight capacity can be pretty close). A 1983-2011 US Ranger isn't a Smart Car. Super Cabs have as much room/seat travel up front as Explorers did for 10 years, and they can carry plenty for their size. 6' bumper cover boxes for work fit perfectly in the back of my Rangers, and my 2WD has towed plenty despite its 3.0L. They aren't for everyone and will not suit everyone's needs, but for some people a small truck works great and is an enjoyable vehicle to own. Nobody held a gun to my head and told me to buy two of them.

I think it's great to have as many sizes and configurations of trucks available as possible, and I think it would be cool to see the Ranger come back, even if it's not quite what it used to be. I like '83-'11 US Rangers because they are like small F-150s. My 1994 Ranger especially is built just like a scaled down full size Ford truck of the era. If I ever get tired of the old ones, I might consider an Americanized global Ranger in the future, if Ford actually follows through with it, but I won't be an early adopter. Ford doesn't need people like me who are more than happy to drive 15-20 year old trucks anyway. Small trucks seem to be having a slight rebound in the US, maybe sparked by their growing global popularity, so if Ford does it right a US version of the global Ranger may do well and be a worthwhile venture. I hope it comes back and does well.
 
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