With all the discussion of that commercial on here and in the news, I thought this article was interesting.
FoxNews article
FoxNews article
Did GM's truck commercial hurt rather than help?
- Thread starter Hokiefyd
- Start date
- Status
I think the ad made GM look childish.First they lie about GM putting men in space (it was Chrysler that did that,plus they created the atomic bomb and Oak Ridge,plus made 7 of 8 engines the planes used that dropped the bombs),then the CEO goes on TV and says GM repaid all government loans 100%...now they claim GM trucks (only the Chevies,not the GMCs though) survived the end of the world.Ha....I have never believed GM period,and now they are just getting plain foolish.
OVERKILL
$100 Site Donor 2021
Ahhh yes, nothing like trying to scam your way into success by capitalizing on the history of a company that went bankrupt and ceased to exist over a year ago now.
But wait, lets also take a stab at our competition who managed to survive the financial collapse by pretending that our "history by proxy" parade leaves us as the only product robust enough to survive the apocalypse.
Please ignore the fact that the company we are pretending to be couldn't survive a changing market and its own management let alone a global disaster.
Move along.... nothing to see here.
But wait, lets also take a stab at our competition who managed to survive the financial collapse by pretending that our "history by proxy" parade leaves us as the only product robust enough to survive the apocalypse.
Please ignore the fact that the company we are pretending to be couldn't survive a changing market and its own management let alone a global disaster.
Move along.... nothing to see here.
- Joined
- Sep 26, 2010
- Messages
- 9,837
Originally Posted By: OVERK1LL
Ahhh yes, nothing like trying to scam your way into success by capitalizing on the history of a company that went bankrupt and ceased to exist over a year ago now.
But wait, lets also take a stab at our competition who managed to survive the financial collapse by pretending that our "history by proxy" parade leaves us as the only product robust enough to survive the apocalypse.
Please ignore the fact that the company we are pretending to be couldn't survive a changing market and its own management let alone a global disaster.
Move along.... nothing to see here.
Totally agree (and not because I own a Ford now; I have owned plenty of GMs in my day)! Lame n
Ahhh yes, nothing like trying to scam your way into success by capitalizing on the history of a company that went bankrupt and ceased to exist over a year ago now.
But wait, lets also take a stab at our competition who managed to survive the financial collapse by pretending that our "history by proxy" parade leaves us as the only product robust enough to survive the apocalypse.
Please ignore the fact that the company we are pretending to be couldn't survive a changing market and its own management let alone a global disaster.
Move along.... nothing to see here.
Totally agree (and not because I own a Ford now; I have owned plenty of GMs in my day)! Lame n
Last edited by a moderator:
OVERKILL
$100 Site Donor 2021
Originally Posted By: volk06
link doesnt work?
Yup, appears broken now
Luckily, GM appears to be on a roll!
http://www.foxnews.com/leisure/2012/02/0...-nissan-trucks/
Quote:
After dissing Ford in the Super Bowl advertisement for its Chevrolet pickup trucks, General Motors' head of marketing has now taken a dig at Chrysler and everyone else who makes full-size trucks in the United States.
During a web chat on Monday hosted by Jalopnik.com, GM Vice President and Global Chief Marketing Officer Joel Ewanik responded to a question about why it singled out Ford in the ad, which featured a group of Chevrolet drivers that survived the predicted 2012 Mayan Apocalypse while their Ford-driving friend “Dave” didn’t make it.
Ewanik wrote “The two big players are Ford and Chevy. This is like a presidential debate. We want to have it with the other strong candidate -- and we want to engage them and want them to engage us. That's why.”
Another reader likened the commercial to a GOP primary campaign attack ad and asked why GM hadn’t run a positive advertisement like Chrysler’s “It's Halftime in America,” which stars Clint Eastwood giving a pep talk about how Detroit's recovery is a classic example of America pulling itself up by its own boot straps.
Ewanick answered that “You have to break through, you have to be funny -- and remember there's two truck brands -- there's Chevy and there's Ford. We want people to know that like Pepsi or Coke they have two choices.”
General Motors also sells full-size pickup trucks under the GMC brand.
Asked for comment on Ewanick's statements by Foxnews.com, a spokesperson for Chrysler's Ram Truck division, Dave Elshoff, said that "more than 257,000 Ram Truck buyers last year would beg to differ. In fact, across much of the west – where trucks are worked hard -- it’s Ram that’s either No. 1 or 2 in market share.
In 2011 the Ford F-150 was the best-selling pickup and vehicle in America with 584,917 sold, compared to 415,130 Chevrolet Silverados and 244,763 Ram full-size pickups. GMC only moved 149,170 Sierra pickups, while Toyota sold 82,908 Tundras and Nissan sold 21,994 Titans.
Ford submitted a cease and desist order against the Chevrolet ad on Saturday, urging both GM and NBC to pull it from the Super Bowl broadcast. In it, the automaker argued that while the commercial based its “longest lasting, most dependable” claim on the longevity of Chevy’s pickups, the events depicted the advertisement were illustrations of durability and safety, which research shows Ford’s vehicles hold the upper hand in. The commercial aired as planned.
Oh, and:
Quote:
Ewanik rose to notoriety in the automotive industry during his time as Vice President of Marketing at Hyundai, where he was credited with driving the company’s excellent sales performance during the downturn of 2008-2010. After a brief stint at Nissan, he joined General Motors as marketing chief in 2010.
During the Twitter frenzy that accompanied Ford’s protest of the Chevy Super Bowl ad, Ewanik tweeted that he has an MBA in “stirring the pot.”
Perhaps he is now pursuing a Ph.D
link doesnt work?
Yup, appears broken now
http://www.foxnews.com/leisure/2012/02/0...-nissan-trucks/
Quote:
After dissing Ford in the Super Bowl advertisement for its Chevrolet pickup trucks, General Motors' head of marketing has now taken a dig at Chrysler and everyone else who makes full-size trucks in the United States.
During a web chat on Monday hosted by Jalopnik.com, GM Vice President and Global Chief Marketing Officer Joel Ewanik responded to a question about why it singled out Ford in the ad, which featured a group of Chevrolet drivers that survived the predicted 2012 Mayan Apocalypse while their Ford-driving friend “Dave” didn’t make it.
Ewanik wrote “The two big players are Ford and Chevy. This is like a presidential debate. We want to have it with the other strong candidate -- and we want to engage them and want them to engage us. That's why.”
Another reader likened the commercial to a GOP primary campaign attack ad and asked why GM hadn’t run a positive advertisement like Chrysler’s “It's Halftime in America,” which stars Clint Eastwood giving a pep talk about how Detroit's recovery is a classic example of America pulling itself up by its own boot straps.
Ewanick answered that “You have to break through, you have to be funny -- and remember there's two truck brands -- there's Chevy and there's Ford. We want people to know that like Pepsi or Coke they have two choices.”
General Motors also sells full-size pickup trucks under the GMC brand.
Asked for comment on Ewanick's statements by Foxnews.com, a spokesperson for Chrysler's Ram Truck division, Dave Elshoff, said that "more than 257,000 Ram Truck buyers last year would beg to differ. In fact, across much of the west – where trucks are worked hard -- it’s Ram that’s either No. 1 or 2 in market share.
In 2011 the Ford F-150 was the best-selling pickup and vehicle in America with 584,917 sold, compared to 415,130 Chevrolet Silverados and 244,763 Ram full-size pickups. GMC only moved 149,170 Sierra pickups, while Toyota sold 82,908 Tundras and Nissan sold 21,994 Titans.
Ford submitted a cease and desist order against the Chevrolet ad on Saturday, urging both GM and NBC to pull it from the Super Bowl broadcast. In it, the automaker argued that while the commercial based its “longest lasting, most dependable” claim on the longevity of Chevy’s pickups, the events depicted the advertisement were illustrations of durability and safety, which research shows Ford’s vehicles hold the upper hand in. The commercial aired as planned.
Oh, and:
Quote:
Ewanik rose to notoriety in the automotive industry during his time as Vice President of Marketing at Hyundai, where he was credited with driving the company’s excellent sales performance during the downturn of 2008-2010. After a brief stint at Nissan, he joined General Motors as marketing chief in 2010.
During the Twitter frenzy that accompanied Ford’s protest of the Chevy Super Bowl ad, Ewanik tweeted that he has an MBA in “stirring the pot.”
Perhaps he is now pursuing a Ph.D
I get it. It's OK for everyone to take all kinds of jabs at GM but not the other way around
.
The ad was just suppose to be funny. Why would it tee anyone off unless they have some chip on their shoulder? There's a lot of ads I don't like particularly Hyundai and some of Chryslers ghettoish ads. It's not like Ford hasn't run an ad where supposedly a Chevy truck owner switched to Ford after a test drive. LOL at Ford seeking a cease and desist order when they claim "reliability that x can't beat" yet the car has several known issues. But I guess that's OK.
The ad was just suppose to be funny. Why would it tee anyone off unless they have some chip on their shoulder? There's a lot of ads I don't like particularly Hyundai and some of Chryslers ghettoish ads. It's not like Ford hasn't run an ad where supposedly a Chevy truck owner switched to Ford after a test drive. LOL at Ford seeking a cease and desist order when they claim "reliability that x can't beat" yet the car has several known issues. But I guess that's OK.
OVERKILL
$100 Site Donor 2021
Originally Posted By: mechanicx
I get it. It's OK for everyone to take all kinds of jabs at GM but not the other way around
.
The ad was just suppose to be funny. Why would it tee anyone off unless they have some chip on their shoulder? There's a lot of ads I don't like particularly Hyundai and some of Chryslers ghettoish ads. It's not like Ford hasn't run an ad where supposedly a Chevy truck owner switched to Ford after a test drive. But I guess that's OK.
I don't think many people found it funny, that's the issue. I wasn't "upset" by it; I just found it ridiculous. And it is. It was meant to be ridiculous. However, I think from the response it received, the tactic may have back-fired.
Regardless, GM isn't the only one to have horrible commercials. I agree that the Ghetto Chrysler ones are awful! So are the Hyundai rapping hampsters, and Ford's over-the-top Super Duty commercials were ridiculous.
They've ALL had some bad ads. This one is simply holding the top spot for those presently on the air and in recent memory.
I get it. It's OK for everyone to take all kinds of jabs at GM but not the other way around
The ad was just suppose to be funny. Why would it tee anyone off unless they have some chip on their shoulder? There's a lot of ads I don't like particularly Hyundai and some of Chryslers ghettoish ads. It's not like Ford hasn't run an ad where supposedly a Chevy truck owner switched to Ford after a test drive. But I guess that's OK.
I don't think many people found it funny, that's the issue. I wasn't "upset" by it; I just found it ridiculous. And it is. It was meant to be ridiculous. However, I think from the response it received, the tactic may have back-fired.
Regardless, GM isn't the only one to have horrible commercials. I agree that the Ghetto Chrysler ones are awful! So are the Hyundai rapping hampsters, and Ford's over-the-top Super Duty commercials were ridiculous.
They've ALL had some bad ads. This one is simply holding the top spot for those presently on the air and in recent memory.
It's advertising. Every mfgr plays fast and loose with the facts.
Ford had their own version of 'longest lasting' that they ran for years, now the General has trumped up some numbers for himself.
Not that big of a deal.
Personally I HATE that we bailed ANYONE out! Should have let the free market work. GM would have quickly been reorganized and restructured. But our Prez had to repay his union buddies.
Ford had their own version of 'longest lasting' that they ran for years, now the General has trumped up some numbers for himself.
Not that big of a deal.
Personally I HATE that we bailed ANYONE out! Should have let the free market work. GM would have quickly been reorganized and restructured. But our Prez had to repay his union buddies.
(Ford Marketing Boss) Jim Farley, launched this shot across the bow in an early copy of the book “Once Upon A Car,” by New York Times reporter Bill Vlasic.
Farley was quoted as saying, “We’re going to beat on them, and it’s going to be fun… **** (Insert four letter word, that sounds a lot like "truck") GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”
******
But of course, GM isn't allowed to show any form of retaliation. It's simply not allowed with the same group of people on this site... over and over and over and over...
Farley was quoted as saying, “We’re going to beat on them, and it’s going to be fun… **** (Insert four letter word, that sounds a lot like "truck") GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”
******
But of course, GM isn't allowed to show any form of retaliation. It's simply not allowed with the same group of people on this site... over and over and over and over...
Originally Posted By: OVERK1LL
Originally Posted By: mechanicx
I get it. It's OK for everyone to take all kinds of jabs at GM but not the other way around
.
The ad was just suppose to be funny. Why would it tee anyone off unless they have some chip on their shoulder? There's a lot of ads I don't like particularly Hyundai and some of Chryslers ghettoish ads. It's not like Ford hasn't run an ad where supposedly a Chevy truck owner switched to Ford after a test drive. But I guess that's OK.
I don't think many people found it funny, that's the issue.
Regardless, GM isn't the only one to have horrible commercials. I agree that the Ghetto Chrysler ones are awful! So are the Hyundai rapping hampsters, and Ford's over-the-top Super Duty commercials were ridiculous.
They've ALL had some bad ads. This one is simply holding the top spot for those presently on the air and in recent memory.
The same people who have a chip on their shoulder find the ad so bad no doubt. If Ford, Chrysler or even Toyota ran the same ad against GM pick ups it would've been funny and wouldn't be a problem. I agree with the rest of your post though.
Originally Posted By: mechanicx
I get it. It's OK for everyone to take all kinds of jabs at GM but not the other way around
The ad was just suppose to be funny. Why would it tee anyone off unless they have some chip on their shoulder? There's a lot of ads I don't like particularly Hyundai and some of Chryslers ghettoish ads. It's not like Ford hasn't run an ad where supposedly a Chevy truck owner switched to Ford after a test drive. But I guess that's OK.
I don't think many people found it funny, that's the issue.
Regardless, GM isn't the only one to have horrible commercials. I agree that the Ghetto Chrysler ones are awful! So are the Hyundai rapping hampsters, and Ford's over-the-top Super Duty commercials were ridiculous.
They've ALL had some bad ads. This one is simply holding the top spot for those presently on the air and in recent memory.
The same people who have a chip on their shoulder find the ad so bad no doubt. If Ford, Chrysler or even Toyota ran the same ad against GM pick ups it would've been funny and wouldn't be a problem. I agree with the rest of your post though.
I thought the commercial was pretty funny, regardless of who made it. If it was Ford's commercial I'd feel the same way.
Personally I find Ford's commercials with paid hack Mike Rowe to be nauseating but I just ignore them, like some people need to do regarding the Chevy commercial.
Personally I find Ford's commercials with paid hack Mike Rowe to be nauseating but I just ignore them, like some people need to do regarding the Chevy commercial.
OVERKILL
$100 Site Donor 2021
Originally Posted By: mrsilv04
(Ford Marketing Boss) Jim Farley, launched this shot across the bow in an early copy of the book “Once Upon A Car,” by New York Times reporter Bill Vlasic.
Farley was quoted as saying, “We’re going to beat on them, and it’s going to be fun… **** (Insert four letter word, that sounds a lot like "truck") GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”
******
But of course, GM isn't allowed to show any form of retaliation. It's simply not allowed with the same group of people on this site... over and over and over and over...
Retaliation? Prior to that:
Quote:
M CEO Dan Akerson made several gaffes in his June interview with The Detroit News, but among the biggest was saying Ford "might as well sprinkle holy water" on Lincoln
I'm sure the back-and-forth goes back all the way to the Model T days.
This is a commercial. A bad commercial. I don't think it has anything (or much) to do with the above.
(Ford Marketing Boss) Jim Farley, launched this shot across the bow in an early copy of the book “Once Upon A Car,” by New York Times reporter Bill Vlasic.
Farley was quoted as saying, “We’re going to beat on them, and it’s going to be fun… **** (Insert four letter word, that sounds a lot like "truck") GM. I hate them and their company and what they stand for. And I hate the way they’re succeeding.”
******
But of course, GM isn't allowed to show any form of retaliation. It's simply not allowed with the same group of people on this site... over and over and over and over...
Retaliation? Prior to that:
Quote:
M CEO Dan Akerson made several gaffes in his June interview with The Detroit News, but among the biggest was saying Ford "might as well sprinkle holy water" on Lincoln
I'm sure the back-and-forth goes back all the way to the Model T days.
This is a commercial. A bad commercial. I don't think it has anything (or much) to do with the above.
I personally LIKED the Chevy commercial. I thought it was an imaginative piece. Graphics were superb, in that most all of the scenery had to be imagined and drawn, on a computer or otherwise. I thought it was put together pretty well, technically-speaking.
This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.
This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.
OVERKILL
$100 Site Donor 2021
Originally Posted By: Hokiefyd
I personally LIKED the Chevy commercial. I thought it was an imaginative piece. Graphics were superb, in that most all of the scenery had to be imagined and drawn, on a computer or otherwise. I thought it was put together pretty well, technically-speaking.
This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.
It's not polarizing to you because you have two Honda's in your signature
I personally LIKED the Chevy commercial. I thought it was an imaginative piece. Graphics were superb, in that most all of the scenery had to be imagined and drawn, on a computer or otherwise. I thought it was put together pretty well, technically-speaking.
This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.
It's not polarizing to you because you have two Honda's in your signature
Good observations. I don't think the ad will hurt. The people who dislike GM will continue to no matter what and are a lost cause anyway, the people who like GM and the majority in the middle or neutral will mostly like or be OK with the ad. Most people who are neutral like dumb, silly ads a la Hyundai, so I think it will be mostly beneficial.
Of course the media will try to influence opinions and general perceptions against GM as they have done for decades.
Of course the media will try to influence opinions and general perceptions against GM as they have done for decades.
It's not polarizing to me because it's just a TV commercial. I see TV commercials all the time for various companies saying they have better quality than Honda. Whether it's true or not, I don't know. It's just TV.
As I said in my first post, or at least think I said...I find it interesting how much attention the ad has gotten.
As I said in my first post, or at least think I said...I find it interesting how much attention the ad has gotten.
Originally Posted By: mechanicx
Of course the media will try to influence opinions and general perceptions against GM as they have done for decades.
As we speak, I bet Dateline NBC is rigging a Chevy pickup with explosives to see how well it survives the coming catastrophe.
Of course the media will try to influence opinions and general perceptions against GM as they have done for decades.
As we speak, I bet Dateline NBC is rigging a Chevy pickup with explosives to see how well it survives the coming catastrophe.
Originally Posted By: OVERK1LL
Originally Posted By: Hokiefyd
I personally LIKED the Chevy commercial. I thought it was an imaginative piece. Graphics were superb, in that most all of the scenery had to be imagined and drawn, on a computer or otherwise. I thought it was put together pretty well, technically-speaking.
This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.
It's not polarizing to you because you have two Honda's in your signature
I'll give Ford guys somewhat of a pass because they are biased and at least they're another domestic fan. But I got to give any foreign car owner props for not being anti-GM biased. At least it demonstrates they make choices that aren't just anti-domestic or GM bias. I sort of loathe foreign car owners with the bais. Especially Hyundai fans
.
Originally Posted By: Hokiefyd
I personally LIKED the Chevy commercial. I thought it was an imaginative piece. Graphics were superb, in that most all of the scenery had to be imagined and drawn, on a computer or otherwise. I thought it was put together pretty well, technically-speaking.
This will likely be a lesson in marketing classes in the future...either, in hindsight, this IS what you do, or is NOT what you do. This isn't a negative thread (or wasn't intended to be one). It's simply this: is this piece of advertising ultimately going to help or hurt the company? I don't know either way. It was most interesting to me how much reaction the ad got. It wasn't all that polarizing to me.
It's not polarizing to you because you have two Honda's in your signature
I'll give Ford guys somewhat of a pass because they are biased and at least they're another domestic fan. But I got to give any foreign car owner props for not being anti-GM biased. At least it demonstrates they make choices that aren't just anti-domestic or GM bias. I sort of loathe foreign car owners with the bais. Especially Hyundai fans
OVERKILL
$100 Site Donor 2021
Originally Posted By: Hokiefyd
It's not polarizing to me because it's just a TV commercial. I see TV commercials all the time for various companies saying they have better quality than Honda. Whether it's true or not, I don't know. It's just TV.
As I said in my first post, or at least think I said...I find it interesting how much attention the ad has gotten.
That's not what I meant. I mean you obviously don't have the long-ingrained familial experience (at least I'm assuming you don't?) associated with being a user of a particular brand for generations.
The GM and Ford guys, particularly the TRUCK guys are hardcore. That's what makes it polarizing; it is very black and white to them.
I had a guy REFUSE to let me tow his truck out of a mud pit because I was driving a Ford. He actually waited around until another guy with a GM truck showed up. Said he couldn't be towed out by a Ford, it would just be wrong.
It's not polarizing to me because it's just a TV commercial. I see TV commercials all the time for various companies saying they have better quality than Honda. Whether it's true or not, I don't know. It's just TV.
As I said in my first post, or at least think I said...I find it interesting how much attention the ad has gotten.
That's not what I meant. I mean you obviously don't have the long-ingrained familial experience (at least I'm assuming you don't?) associated with being a user of a particular brand for generations.
The GM and Ford guys, particularly the TRUCK guys are hardcore. That's what makes it polarizing; it is very black and white to them.
I had a guy REFUSE to let me tow his truck out of a mud pit because I was driving a Ford. He actually waited around until another guy with a GM truck showed up. Said he couldn't be towed out by a Ford, it would just be wrong.
- Status
Similar threads
