http://www.glgroup.com/News/Why-Fewer-Pe...rket-12812.html
From 2007
Quote:
"In response to this complexity, the oil companies are increasingly relying on the additive suppliers to customize and differentiate their product offerings leading to higher margins......In most cases these niche oils are developed by the additive companies, not by the lubricant marketer. These custom packages are sold at higher margins and over time should account for an increasing share of the engine oil business."
From 2007
Quote:
"In response to this complexity, the oil companies are increasingly relying on the additive suppliers to customize and differentiate their product offerings leading to higher margins......In most cases these niche oils are developed by the additive companies, not by the lubricant marketer. These custom packages are sold at higher margins and over time should account for an increasing share of the engine oil business."