Today I had a lot of windshield time, primarily on I5 driving south in California. Like many BITOGERs, I am always looking at vehicles.
Nothing memorable caught me eye, until I saw a auto transporter with three Tesla trucks heading north on i5. Wow were the Tesla trucks eye catchers.
GM published a article ten years ago stating their biggest challenge was getting young people interested in vehicles. Per GM, the current younger generation has little interest/passion when it comes to vehicles.
Like, love, hate, or dispise the Tesla truck, without a doubt it is sparking the interest of young people. Something not a single automaker worldwide has been able to do on a macro basis in the USA in this century.
The Tesla truck may be a genius loss leader.
On a side note, the proprietor's of Wall Drug made generational wealth with a loss leader, signs that offered free ice water to travelers going through South Dakota.