Like the others said, don't get in over your head. Not a good idea to blow a wad of cash, or more likely end up paying $50 a week to the tool guys. May not seem a lot at first, but it adds up. I used Craftsman (this was the 1980s) for my first few months until I decided I could do the job.
There are certain "core" tools you will use much more than your other niche tools. This includes combo wrenches and sockets/ratchets/extensions. Don't cut too many corners on your core tools. Ante up and get a set of Snap-on combo wrenches and a set of medium depth sockets (preferably 6 point impact sockets) a couple ratchets and an extension set. I have a roll around with my basic kit, and rarely go into my main toolbox unless I need a specialty tool.
For hand tools I prefer Snap-on, Mac is a close second. In my area the deciding factor is the tool dealer, and Mac dealers have consistently been the worst, with Snap-on being the best.
Air tools- IR
Nothing wrong with going inexpensive on stuff like big impact sockets. I burned $450 on a 1/2 drive rail of Snap-on impact sockets a couple decades ago. I recently bought a big rail of deep impact sockets from Harbor Freight to use on the farm to repair my old tractors. Truth be told, they work just fine.
Use your head. Spend the bucks on tools you use the most and taper off cost on tools your don't use as often.
Just an opinion, I could be wrong.