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AMSOIL’s commitment to producing and marketing high quality products has resulted in our continuing growth over these past thirty-plus years in business. It is even more important today, as competition has increased considerably in recent years. There are now numerous synthetic motor oils available to consumers. We are no longer unique in being the only producers of synthetic lubricants, but we remain unique in the
superior performance of the oils we make.
We also demand the highest quality and performance
from the products we market but do not actually
manufacture. For those, we search out the very best suppliers who are able to meet our standards and we partner with them to market their products alongside ours. Such is the case with the Donaldson Company, makers of the best filters available anywhere. Donaldson produces filters for many applications. They have been in this business for many years and have grown to a $1.5 billion company employing about 10,000 people. Donaldson markets filters worldwide, including oil filters, air filters, fuel filters, hydraulic filters, and coolant filters. They hold more filtration patents for land transportation, avia-tion, and industry than all other filter companies combined.
I have been told that the Donaldson Company is
very selective in who they partner with, just as we are. They are suppliers to Ford Motor Company, General Motors, Caterpillar, John Deere, Lockheed Martin, the U.S. Department of Defense, and now AMSOIL INC.
I first met with the top executives of the Donaldson Company here at our Superior, Wisconsin headquarters. We had arranged a plant tour and conference for them so we could all get acquainted and exchange ideas. I joined my son, Alan Amatuzio, Dean Alexander, and some of our other key people here at AMSOIL for these discussions.
What started with this meeting ultimately resulted
in an agreement that represented a first for the
Donaldson Company. They had partnered with a
number of OEM’s before, but AMSOIL would be the
first world class lubricant company they shared their technology and product line with, and the first company they would private label their PowerCore Filters for. There will be more exciting news coming from this partnership in future months.
AMSOIL Lubricants and Donaldson Air and Oil
Filters combine to provide the very best long term
engine and equipment protection money can buy.
Both provide extended service life and superior
performance.
And the best news is they are only available
together from AMSOIL Dealers and their accounts.
To date, we have set sales records for certain of the Donaldson filters. For instance, AMSOIL Dealers today sell more of the ELF 7349 oil filters for Dodge/Cummins 5.9 liter diesel applications than any other company in the world. If you’re not marketing these fine filters, you are missing a great opportunity.
Our purchasing department recently visited
Donaldson’s headquarters and were pleased to see
the AMSOIL name positioned with their other worldwide partners in the stockholders viewing room. They also noticed that the Action News was among other publications available for their employees in their lunch room.
This is sure to be a great partnership, and as I mentioned earlier, more exciting things are in the wind from AMSOIL that will draw on the technical expertise of the Donaldson Company. Look for more news from AMSOIL very soon.