Hello, You can add 98 of your own cents to my opinion and make a dollar. Do not dump on me.
I feel this is the "good old cheap Dex/Merc" which is sold everywhere for $14 to $16 per gallon.
It goes as far as Dex III. I believe it's the case that for many GM vehicles, like my friend's 2003 S-10 Chevy, which had specced Dex III, the spec was raised to Dex IV via a service bulletin.
Doubtless it's a good product and good value/unit volume but it is for older vehicles.
What's the year, make and transmission of your vehicle?
Read the notice at the bottom of the page above where the heading reads "Features/Benifits". "Not recommended for vehicles requiring Dexron IV..." etc. tells the whole story.
Valvoline MaxLife (red jug) covers many vehicles which have outgrown Dex III.
I have had great success using the Wolf's Head Super Universal Synthetic Fluid found at the Amalie store. It covers all the Dex/Merc vintages as well as Toyota T-IV and JWS 3309 specs of newer units. Kira