Originally Posted By: lubricatosaurus
Costs are always important, to any filter maker. Purolator's strategy appears to be to tell the buying public this is the best filter you can buy, deceiving them, and NOT showing actual performance measures. The buying public is uninformed, and they like that.
Fortunately, we can point out the differences here and blow their strategy.
Yes and no. I think you can safely assume that 99.9% of the buying public will never visit BITOG. Their marketing strategy is going to work fine within most of that demographic.
Costs are always important, to any filter maker. Purolator's strategy appears to be to tell the buying public this is the best filter you can buy, deceiving them, and NOT showing actual performance measures. The buying public is uninformed, and they like that.
Fortunately, we can point out the differences here and blow their strategy.
Yes and no. I think you can safely assume that 99.9% of the buying public will never visit BITOG. Their marketing strategy is going to work fine within most of that demographic.