Originally Posted By: MarkM66
I'm surprised Hyundai, Kia, Mitsubishi, etc. wouldn't come out with a TRUE small truck, make it available bare bones, like you use to be able to get S-10's and Rangers. Offer it for around $12-$15k, something a middle class guy can realistically afford, and undercut these outrageously priced trucks that most really cant afford or need.
I don't think Mitsubishi has the dealer network in the US to be successful with pickups. They do already make the Triton overseas, but it is pushing it for the "small" category, and it would probably be cost prohibitive to make it US compliant given their limited dealer network (and therefore limited sales potential). They also aren't really viewed in the US as a "truck manufacturer," which would be another barrier to overcome. It's sad really. Their old flagship in the US, the Montero, is still sold as the Pajero overseas, but you won't see it here anymore.
I think Hyundai/Kia would be in a good position to offer a small truck through their more extensive dealer network in the US, but it doesn't really go with their brand image. Trucks have never been their specialty stateside, and I imagine it would be hard to convince US truck shoppers to even consider a Hyundai/Kia pickup. I do wish they would give it a shot though. Hyundai does make some light commercial trucks overseas, and might be able to leverage their experience making industrial equipment to sell trucks here and elsewhere. It just doesn't seem like something they are very interested in though, probably for the reasons supton mentioned. Why invest in a all new vehicle that will have to meet strict requirements (safety, emissions, and buyer demands) at a cheap price, when you can just sell a bunch of Sonatas instead?
It would be really nice to see affordable, basic, small trucks again though that are actually small. I just think those days are gone for US consumers and even much of the world. A lot of the "small" pickups offered overseas are about the same size as the new Colorado.