Most of the paint, plastic, and rubber contains fillers, even some clear finishes. Mostly these materials reduce cost while somewhat reducing properties. Cheap paint that doesn't hide has too much limestone and too little titanium dioxide in it. Vinyl, which I know best, can be loaded with ground limestone to the limits of processablity without reducing the tensile strength much. It even improves the fire resistance. The one exception to this is carbon black in rubber. It actually strengthens the rubber. Usually is cheaper to reach any given compromise of properties using a black rubber than other colors. Other colors are used for many different reasons, color coding, visibility, visual appeal, etc.
We may need to wait for the answer from WIX to know. Even then it may be double talk.
Try burning a little piece. A singed hair smell means nitrile or some other nitrogen compound. A green flame when put in a gas flame on a copper wire means chlorine, maybe Neoprene. Don't remember any simple test for silicone.