I've posted this before, but will put out it out there again as someone who works in the snow and ice removal industry (among others).
It all comes down to expectations on level of service. Period.
We've presently trained our current road users that we will have the roads down to bare pavement, and keep it there, in a matter of hours after a snow/ice event. I say this at least for the area of the country I live in, others may be different. (And despite this, we have some who think this isn't adequate and that we should have it to bare pavement during the event)
In order to deliver that level of service, which generally allows people to drive as if its summer, on bald all season tires, we have to use deicing chemicals. Bar none, salt is the most cost effective solution when looking only at the cost/effectiveness of the material and ignoring the external costs (such as corrosion to cars). Our budget for snow/ice removal efforts is already large enough and if we spend another dime, we're accused of not using the most cost effective material for the job.
If we could change peoples expectations on level of service, we could deliver a liveable solution with much less salt. It would require accepting personal responsibility (ie: drive for conditions and equip your car with proper winter tires). It would require less snow removal equipment (ie: more lane miles for each piece of equipment) and accepting non-bare pavement at times - particularly through our cold months - namely Dec/January, where the sun here has little to no heat value when it rarely shines (and when it does in January, it usually means its below zero here).
Beyond that, I could get into our matrix for what we use when, application rates for current and expected road conditions, calibrating our spreaders, pre-wetting the product, using liquid deicers where appropriate, like bridge decks, the merits of single axle trucks versus tandems, wing plows and location on the truck, the use of tow plows, etc... As an example, here is one of our trucks that went into service in 2015:
The simple reality is there is no silver bullet and no one size fits all approach. Every material has tradeoffs. There is no such thing as free lunch.