http://wardsauto.com/sales-marketing/fal...&YM_MID=827
Well, at least going by Ford's results.
Quote:
In December, Ford Focus and Fiesta sales dropped 7.4% and 20.0%, respectively, according to WardsAuto data. For full-year 2014, the two models’ U.S. deliveries slipped 6.5% and 11.0%.
“SUVs were growing before gas prices fell. They’ve been hot globally for quite some time and will continue to be hot,” Hinrichs says at the Automotive News World Congress here. “The small-car segment has been declining for quite some time, and we’ve seen the acceleration of that in the second half of the year because of fuel prices primarily. We will keep an eye on that.”
I bolded what I thought was interesting. I think the reality is (was) that as the economy rebounded SUV sales went up as consumers bought what they wanted. Lower gas prices means more incentive for consumers to buy larger vehicles--but it appears they were doing that before cheap(er) gas, so the trend is not soley due to people basing purchases based upon pump prices.
Well, at least going by Ford's results.
Quote:
In December, Ford Focus and Fiesta sales dropped 7.4% and 20.0%, respectively, according to WardsAuto data. For full-year 2014, the two models’ U.S. deliveries slipped 6.5% and 11.0%.
“SUVs were growing before gas prices fell. They’ve been hot globally for quite some time and will continue to be hot,” Hinrichs says at the Automotive News World Congress here. “The small-car segment has been declining for quite some time, and we’ve seen the acceleration of that in the second half of the year because of fuel prices primarily. We will keep an eye on that.”
I bolded what I thought was interesting. I think the reality is (was) that as the economy rebounded SUV sales went up as consumers bought what they wanted. Lower gas prices means more incentive for consumers to buy larger vehicles--but it appears they were doing that before cheap(er) gas, so the trend is not soley due to people basing purchases based upon pump prices.