QSUD is on sale for $4.99/qt at Menards with a MIR dropping it to $2.99/qt. I happened to stop there today and was going to buy some and then saw Smitty's Super S Syn Blend for $9.99/ 5qts jug. And Fleet Farm had SuperGard Syn blend for $4.99/ 5 qt after MIR. I'm not afraid to run these oils as they have the starburst, but why isn't EVERYONE rushing the shelves like Black Friday? Is QSUD really a "better" oil for the price difference to the other two in a daily drive Honda with 5-7k change intervals? I'd never seen Smitty's before except recently at KMart. I searched the forums and didn't find anyone saying bad things. I'm never buying another name brand oil! And I picked up a couple more QS filters at Menards for $1.99.