Interesting who's van is nicer,Toyota or Honda!But I'm in the market for a new vehicle and I was hoping for some tips or strategy ,experiences on fighting back to the add on game
The strategy I've used to find the best deals on my last couple of vehicles has been to conduct a nation-wide search, using a search engine (AutoTrader has worked for me) to find dealers that are willing to discount their vehicles.
There are a couple of catches - you need to be willing to travel if necessary (I flew to DFW to get the 4Runner, but it was worth it, as I got about $7200 off their initial asking price back in Jan. 2020), and field a lot of calls/emails from dealers.
I set up a dedicated Gmail account that I use only for correspondence with dealers, and a Google Voice account, again, that I use only for communication with dealers. With the Google Voice account, you can set up a different phone number, so as to avoid giving out your real phone number to dealers, and you can screen the calls, requiring the caller to say their name, so that you can see who's calling. You can also set to "do not disturb" for times you don't want to be bugged by salesmen.
This way, I compartmentalize all communication with dealers and can choose how/if I respond.
I ended up emailing approximately 20 dealerships. Some still acted like we were still in "pandemic" times, and responded with MSRP. Others offered some discount. A couple of dealerships simply stopped responding once they realized I was going to be a "tough customer". One dealership out of Knoxville responded that they simply weren't interested in competing "outside of our market" (in response to my reply to their ludicrous offer, in which I informed them that other dealers in other states were discounting by several thousand).
For the Odyssey we just made a deal on, a couple of dealers in CA, IL & TX were advertising approximately $3500 or a bit more, off MSRP, plus taxes & fees, on the AutoTrader site, so I used that to negotiate the price down on the same van at a closer dealership. Like the previous 3 vehicles I've bought, no local dealerships would play ball, or didn't have the vehicle we wanted, so I ended up making a deal with Honda World in Louisville, about a 3.5 hr drive, but doable, and a bit cheaper than flying to IAH or ORD, where I'd have to go to get those deals from another dealership. Plus, I may end up trading the 4Runner with them if we can agree on a value. They're offering $27,000 sight unseen, which, is not great but not horrible, either, especially since I got it for a decent deal.
The deal I just accepted from them matched the offer from another dealership in Galveston (Classic Honda). Classic was at about $46,700 OTD including the roof rails I wanted (on a van that lists for $46,475), so I told Honda World that if they'd get it below $47K OTD with roof rails, I'd buy it. Initially they came back with $48K, then came down to the $47K the next day. We're supposed to drive up next Tuesday to pick it up.
They did end up knocking off the add-ons they had on the sticker addendum that I didn't want to pay for.
Here's the breakdown of our deal:
2024 Odyssey Touring
$45,500 (starting sticker)
$1395 (destination fee)
$46,895 (MSRP without dealer add-ons)
Dealer Add-Ons:
$240 (splash guards)
$190 (trunk/cargo tray)
$346 (all-season floor mats)
$200 (wheel lip moldings)
$499 ("weatherproofing"??)
$75 (nitrogen in tires - LOL)
$527 (roof rails - the only add-on I actually wanted)
$1906 (Total dealer add-ons)
$48,972 (MSRP including dealer add-ons)
$599 (vehicle prep fee)
$149 ("title and notary work")
$49,720 (full original asking price, including dealer fees, before discount)
-$5916 (Dealer Discount)
$43,804 (Sale price, before tax, title, license) (note: tax is not charged on dealer fees)
So, counting dealer fees and add-ons, difference between full asking price ($49,720) and price after discount and before taxes ($43,804) equates to almost a 12% discount. Not as good as the 17% I got off the 4Runner, but decent.
From my research in making this deal, I think it's safe to say that the new car market is softening a bit. Many dealers are now starting to realize that they can't charge markups on vehicles anymore, especially on vehicles that are in good supply (there are over 200 of the Odyssey Touring in black exterior/interior in the country right now). And, in fact, many are starting to even advertise discounts online. Of course, it's different for walk-in customers - they're probably still going to try to hit you for full MSRP if you just walk into the dealership. They realize that the customer who's shopping price online is different, and they will often advertise a discount on sites like Auto Trader. If you go to their dealership website, there will often be a link you click that says, "GET TODAY'S PRICE". This, of course, requires you to enter your email, phone, etc. I found that if I used the link on the Auto Trader site to contact the dealer, I was only required to enter my email address. Then, they would often email me and ask for my phone number, to which I replied, "email is most convenient to me", and continued negotiation via email.